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Quality Score Update
More Transparency & Algo Update
magicdan




msg:3253146
 9:14 am on Feb 15, 2007 (gmt 0)

Google has posted details of a quality score update that will take effect over the next week or so.

[adwords.blogspot.com...]

There will be a quality score column in the adwords interface which has been in beta testing for some advertisers to show how Google perceive the quality of a given keyword & ad combination.

Also an update to the quality score algorithm which is concerned with predicting lower quality ads better, dropping rank and increasing the costs on those poor ads and making it easier / less costly to get a new high quality ad into the listings.

 

vibgyor79




msg:3253268
 12:09 pm on Feb 15, 2007 (gmt 0)

[clickz.com...]

The net effect could be the re-activation of many keywords that were previously deactivated when their minimum bids had risen above the advertiser's desired cost-per-click (CPC) bid.

Green_Grass




msg:3253273
 12:28 pm on Feb 15, 2007 (gmt 0)

Waiting with bated breath.

I have been able to bring down my minimum bids to my desired levels after mcuh experimentation and investment of time. I really hope that we don't get scr*d again.

eWhisper




msg:3253372
 2:08 pm on Feb 15, 2007 (gmt 0)

I talked in length with some people at Google about this topic; and overall it appears to be a good change.

The quality score view has been in beta for a while and Google has collected feedback on this one.

Many people should see the view feature enabled in their accounts tonight.

I guess tonight/tomorrow we'll see how useful the 'quality score' view really is.

Green_Grass




msg:3253379
 2:22 pm on Feb 15, 2007 (gmt 0)

It seems to be a view feature + something more.

Seems they are relaxing the QS for keywords with zero to minimum history to get more ads to show. Which is good.

But I really really hope there is no hidden agenda...

momotan




msg:3253467
 4:55 pm on Feb 15, 2007 (gmt 0)

Another money grab by Google. Can't wait for the thread with everyone complaining about their bids going to $5-$10

shorebreak




msg:3253558
 6:44 pm on Feb 15, 2007 (gmt 0)

Can someone tell me why they think this will make Google money? The reason I ask is, I think the QS updates in the past - which inactivated many of these same keywords that are supposedly going to get reactivated - *were* materially positive to Google's revenues in that they forced more of G's paid clicks to higher-value ads.

Any thoughts?

-Shorebreak

AtBatt




msg:3253589
 7:10 pm on Feb 15, 2007 (gmt 0)

Just when i thought i had my sweet spot. Can't wait to see how much i have to pay G.

Clark




msg:3253694
 8:48 pm on Feb 15, 2007 (gmt 0)

This will be good for the average advertiser if it works.

The more easy google can make it for people to have quality ads and make advertising easy for everyone...and be more about bidding...the higher their return and the less use there is for SEM.

netmeg




msg:3253706
 8:58 pm on Feb 15, 2007 (gmt 0)

Well, I'm seeing the QS in my account - you have to customize the columns in order to get it (btw, I sure wish that when you customize the display you could set the entire account to that display, and have it REMEMBER the customization between logins) So far I haven't found anything but Greats. Which is good. On the other hand, I'm seeing some minimum bids that are WAY lower than what I'm paying, which leads me to believe that I may be paying too much in instances where I don't really need to be in the top 3. Which may be bad. I have to play around some and figure out exactly what this information is going to mean for me.

justageek




msg:3253708
 9:03 pm on Feb 15, 2007 (gmt 0)

Can someone tell me why they think this will make Google money?

Didn't you answer your own question?

The reason I ask is, I think the QS updates in the past - which inactivated many of these same keywords that are supposedly going to get reactivated - *were* materially positive to Google's revenues in that they forced more of G's paid clicks to higher-value ads.

JAG

netmeg




msg:3253715
 9:07 pm on Feb 15, 2007 (gmt 0)

Gack. I just got a "server is too busy" message from AdWords.

momotan




msg:3253723
 9:19 pm on Feb 15, 2007 (gmt 0)

Don't touch anything yet when you see your QS score. The algorithm is being re-weighted which means everyone's account will be affected (not just a few). What is great today could be poor after the re-weight.

netmeg




msg:3253735
 9:38 pm on Feb 15, 2007 (gmt 0)

Good point.

toddb




msg:3253788
 10:22 pm on Feb 15, 2007 (gmt 0)

The customize columns is not uniform in my account they must still be working on it. One shows "show QS" and another says "show CPM"

stoned




msg:3253830
 11:08 pm on Feb 15, 2007 (gmt 0)

yep seen the update in my account. Most Keywords are ok and some poor, is it worth adding content to try and move the poor words up?

AdWordsAdvisor




msg:3253865
 11:34 pm on Feb 15, 2007 (gmt 0)

The customize columns is not uniform in my account they must still be working on it. One shows "show QS" and another says "show CPM"

I'm pretty sure I know what's going on here: the 'quality column' option should be there for all advertisers by now - but it's worth mentioning that it won't show up for content only campaigns since the min bid only applies on search.

AWA

chinara




msg:3253875
 11:40 pm on Feb 15, 2007 (gmt 0)

I dont see the quality column in my accounts, i have 2, so those of you who have seen the changes already, did your landing pages get spidered by AdsBot or googlebot right before the column option went in to effect? thanks

toddb




msg:3253938
 12:58 am on Feb 16, 2007 (gmt 0)

AWA I do not advertise on content in those adgroups so not sure why i had that show up.

thegreatpretender




msg:3253954
 1:19 am on Feb 16, 2007 (gmt 0)

Oh no, not again. I did a lot of experimentation to bring my campaigns alive again since the last qs update killed all of them. I hope it will be different story when the next update is done.

poster_boy




msg:3253956
 1:21 am on Feb 16, 2007 (gmt 0)

(btw, I sure wish that when you customize the display you could set the entire account to that display, and have it REMEMBER the customization between logins)

Amen! Now, why exactly was it designed so it required this?

Kind of like getting a fun, new toy - until you realize you need to wind it up every 90 seconds in order to play with it.

thecloser




msg:3253968
 1:58 am on Feb 16, 2007 (gmt 0)

AWA:

Is it fair to say that the QS ratings we see right now with the new column are representative of what they will be after the QS update next week?

It seems to me that it would make no sense to show everyone this feature this week and then change all the ratings next week.

Is it a correct assumption that the difference is that next week the "increase minimum bids" thing will actually take effect, i.e. your ad may show today even though you're below the min bid, but next week your ad will stop showing with that min bid enforced?

Fortunately, 90% of my keywords have an OK or Great rating, I'm hoping that doesn't change next week....

momotan




msg:3253986
 2:19 am on Feb 16, 2007 (gmt 0)

What you see this week has nothing to do with next weeks QS update. What you are seeing now is the current QS under the current algo. Since the algo weight factors are being changed, your QS score will change and those ratings may go up or down. I suggest taking a screen cap of your current ratings and minumums and comparing to next weeks changes to get an idea what the common trends are.

thecloser




msg:3253990
 2:31 am on Feb 16, 2007 (gmt 0)

and you know this how? As I said, why make the ratings public days before the algorithym change? It makes more sense to show them now, enforce them next week and phase the algo change in giving the advertisers an understanding of how they stack up.

momotan




msg:3254008
 2:44 am on Feb 16, 2007 (gmt 0)

Read the article in the second post of the thread. The engineer says the algo will be re-weighted. The article also says the scores will be updated daily. The adwords blog says the algo "improvement" (the re-weighting)will be triggered next week. What you see today will not be the same as next week. When the algo changes, the QS will change and what you see in that column will change.

thecloser




msg:3254023
 2:52 am on Feb 16, 2007 (gmt 0)

The article also says:

"To help advertisers prepare for the changes, Google is adding a new quality score column to the advertiser's AdWords account interface. Beginning Thursday, advertisers will be allowed to activate the new column on their accounts, and begin making plans for the new algorithm."

If what's there now is irrelevant, how is this supposed to help us "prepare for the changes"/"begin making plans for the new algorithm."?

Sure they'll update the minimum bid amounts at least daily given the fluid nature of the auction system, but the overall QS rating we got today should be somewhat predictive the way I read the article.

I don't think anyone outside of Google can say definitively, which is why the reply was addressed to the AWA.

inbound




msg:3254026
 2:57 am on Feb 16, 2007 (gmt 0)

Reading between the lines I don't think we'll see a massive change like last year. Let's face it, the landing page changes have already changed the approach of many of the 'worst offenders' (and many innocents caucht up in the crossfire).

My money is on keywords that have been active for some time with few/no impressions being the target. Google have said they will be more lenient to start off with (when they have no keyword history), but then be more aggressive when they have data.

This all adds up to changes being made next week that aim to get rid of keywords that are 'clogging up the system'. I expect them to use a fairly long time period (6 months to a year of data) and then pull the trigger, this means lots of changes immediately then a steady flow of de-activations. If this turns out to be correct, this will outrage some that rely on massive keyword lists but I think there has to be a point where Google can say they've given a keyword enough of a chance. It is possible to manage huge keyword lists in a way that uses them sensibly ;)

I can't see how we can complain if this is to be the change. It's better than Google reducing the default keyword allocation from 50K to say 5K.

elsewhen




msg:3254040
 3:11 am on Feb 16, 2007 (gmt 0)

how many levels of ratings are there? is "great" the best... is "poor" the worst?

eWhisper




msg:3254093
 4:58 am on Feb 16, 2007 (gmt 0)

I'm pretty sure I know what's going on here: the 'quality column' option should be there for all advertisers by now - but it's worth mentioning that it won't show up for content only campaigns since the min bid only applies on search.

According to my understanding, a keyword can have a high quality score AND a high min bid.

The min bid includes the landing page.
The keyword quality score does not.

Is the quality score being shown more related to your min bid compared to others with the same keyword? Or is it a range of your keyword's quality score regardless of the landing page? Or is it just based upon your min bid range?

eyeinthesky




msg:3254098
 5:11 am on Feb 16, 2007 (gmt 0)

Can't believe this but I'm seeing lots of "poor" on keywords that are totally related to ads and landing pages.

For eg, for the keywords "widget A", my ad talked about a review for "widget A" & nothing else.

How can my ad quality be poor? Ok, I know landing pages don't count when it comes to quality score. So how on earth can I improve my QS?

This 150 message thread spans 5 pages: 150 ( [1] 2 3 4 5 > >
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