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Improving CTR from 0.5% to 21%.

5+ Year Member

Msg#: 3248260 posted 4:58 am on Feb 10, 2007 (gmt 0)

I am just trying the following method for improving CTR for poor performing keywords across adwords a/c.

I basically target ads towards US demographics, but had an entry barrier due to high minimum bids. Hence changed the targeting to Other countires such as Australia, UK, etc. (excluding USA). I saw a dramatic increase in CTR from 0.5% to 21%.

Now advice, if I change the targeting back to USA, will the CTR's for keywords still hold?


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