Minimum Bids aren't directly reflective of competition for a keyword. It cannot at all be assumed that if there are no ads shown for a query, or if the keyword is unlikely to have ever received searches, that the allowable bid for these keywords will be a penny.
Minimum CPC bids are determined by a given keyword's Quality Score - and if a keyword has minimal historic data (like "Placeholder Keyword") - what Google anticipates it's Quality Score will be...
I have hard evidence of G charging the advertiser MORE than the Min Bid when there's NO other advertisers.
...and quality score is based upon search history for that keyword? Or, I'm to believe that a sophisticated alogorithm actually analyzed placeholder keyword for relevance against my product line and/or the other keywords in my campaign? If so, then a virgin keyword (or say, a brand new fanciful trademark name for a new product) will start at $0.15 -- instead of $0.01 and increasing from there as the search market tests it out in real time. You can't convince me there's any way under the sun the keyword phrase: placeholder keyword has already been sent through the testing rigors of realtime search engine queries. De facto, the $0.01 minimum bid is in actuality supplanted by floating arbitrary minimums, and the 'minimum bid' is such in name only.
I'm half-expecting one of you to pipe in with a post about the mysterious ways of Google's deep algorithms...as religionists explain hypocrisies and contradictions in their dogma, eg: "The Lord doth work in mysterious ways."
Fine, then. But, to answer your question:
|So...right. There's fierce PPC competition going on for 'placeholder keyword' searches? |
The answer is "no".
>I'm half-expecting one of you to pipe in with a post about the mysterious ways of Google's deep algorithms<
Nope, in years past I used to purchase advertising from Google. Now I'm playing in a casino. They're just gaming each individual account now to see how much you're willing to pay.
If your landing page isn't all about the keyword and have the other mysterious quality indicators then you are going to pay above the optimum min bid - whatever that is.
Actually I'm surprised that the keyword would be activated at all. Note that just because it say 'active' doesn't necessarily mean it is active. Did you do a search and find your advertisement?
Even if it is truely active now I bet it goes (secretly) inactive in a week or two.
ps. google doesn't 'inflate' minimum bids - she just sets them to what she thinks is best for G.
tell us more about your landing page and it's relevancy to the keyword you used?
Placeholder keyword has absolutely zero referent, literal or remote, anywhere in my site text. I believe I can safely assume the same for the backlink text. My site sells physical merchandise, and contains no text whatsoever related to the topics of SEO, keywords, or... 'placeholders'.
The $0.15 min bid came up instantaneously after clicking "save" to submit. As soon as I moved my intended keywords to that adgroup, I deleted placeholder keyword. It wasn't sitting in the adgroup for very long.
What you should do to take this experiment to the next level is build a content rich, quality adding site dedicated to placeholder keywords.
You might even uncover a rich untapped niche. Hell.... who couldn't use a placeholder keyword.
Firstly though, read some of the previous discussions re. landing page quality score or you could blow this baby out to 10 bucks a click, which would be a shame as I for one think the world needs more placeholder keyword entrepreneurs.
I doubt the 1c clicks exist any more....
"I doubt the 1c clicks exist any more.... "
One of my keywords generates apx. 300 Clicks at 1.5 cents.
I am trying to bring it down to 1 cent but have not succeeded so you may be right there ;-)
Well.... I am quite happy at 1.5 cents also.
I do not believe this "landing-page-relevancy-thing" ...
It would be too simple to just add whatever keyword you are bidding on to the landing page and fool the Adwords bots.
I also saw advertisers on top positions with landing pages that does not contain the keyword at all. But maybe the keyword is related.
So I suspect it must be something else. Manual review?
"It would be too simple to just add whatever keyword you are bidding on to the landing page and fool the Adwords bots."
G just may have learned a thing or two regarding this in their years of organic ranking... :-)
|G just may have learned a thing or two regarding this in their years of organic ranking... :-) |
"Organic rankings" require analyzing a web page in the context of the web and establishing its keyword relevance and importance by using on-page and off-page factors. Off-page factors (the only factors that are not easily controlled by the web page owner) are not available for ad-hoc landing pages.
So I do no longer believe this "relevancy-of-the-landing-page-to-the-keyword-thing" ( I used to :-) ). For example, we are paying 0.02 cents for keywords that do not even appear on any landing page.
Just to clarify....
Of course QS exists, but in my opinion it is not related to "page relevancy"...
QS is related to quality factors of the landing page, such as:
- privacy statement?
- too much Adsense
- unique content
I also think each Adwords advertiser may be categorized in a business model, manually and historically. This also effects overall QS.
But "page relevancy" for a keyword, it is not a factor in my experience.