I'm planning to present a number of seminars in cities across the U.S. during 2007. Let's call it "widget making seminars."
Suppose I want to offer a widget making seminar in Toledo in June.
I'm going to open an AdWords account to promote these seminars and I'm confused about all the "broad matching", "advanced matching" and other such terms.
My goals are:
(1) To have my ads for the June seminar appear only for people within 100 miles of Toledo. Is that possible?
(2) To only have my ads appear only when someone searches for particular terms, but not for some other terms which might have a totally different meaning. Is there a simple easy-to-follow guide somewhere for how to set this up at AdWords?