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Adwords proxy fraud
How to stop it
jose




msg:3227351
 8:56 am on Jan 22, 2007 (gmt 0)

Hi there:

One of the most popular method of adwords fraud is to get a ip proxy list and start clicking on the adds of your competitor.

Does anybody knows where to get an up to date list of proxy ip's to be able to stop competitors visiting your webpage or at least identifying these visits as fraudulent.

Does anybody know any sowtware which delivers a list of proxy so we can stop fraudulent clicks and orders.

thank you

 

justageek




msg:3227536
 2:05 pm on Jan 22, 2007 (gmt 0)

One of the most popular method of adwords fraud is to get a ip proxy list and start clicking on the adds of your competitor.

I'm pretty sure that is only the most popular way for first time fraudsters. Once they figure out there are more efficient ways to do it they move on :-/

Does anybody knows where to get an up to date list of proxy ip's to be able to stop competitors visiting your webpage or at least identifying these visits as fraudulent.

Use your favorite search engine and search for 'proxy server ip list'.

Does anybody know any sowtware which delivers a list of proxy so we can stop fraudulent clicks and orders.

Nope. But even if you get your list how are you going to stop the fraud from happening since you do not control the click at the Google SERP?

JAG

trannack




msg:3227691
 4:32 pm on Jan 22, 2007 (gmt 0)

I'm also very keen to know answers to this one. I have a client whose account I look after, and I have very good reason to believe that his competitor is going to go out of his way to commit click fraud - especially as he is paying 5 a click for the keywords that we are only paying 11p for, and we have better ad placement.

I spoke to adwords last week about my concerns, and they told me, that whilst they would make a note of it on the account - they did not have a means of tracking IPs. I found this quite intriquing - and am not wholey sure that this can be true - how else do they know when click fraud has been committed? If the adwords advisor could comment/clarify this I would be most grateful. What can we, as publishers do to try to prevent potential click fraud activity?

justageek




msg:3227710
 4:49 pm on Jan 22, 2007 (gmt 0)

prevent potential click fraud activity

That's the thing...you as an advertiser cannot prevent click fraud. You can only detect and suspect it after it has happened.

The normal way to go about reporting it and getting a refund is to supply your log files to your Google rep. And yes Google has the ip numbers from the clicks so I don't why you were told they didn't :-/

JAG

trannack




msg:3227724
 5:01 pm on Jan 22, 2007 (gmt 0)

Yep - I was sure they did - for obvious reasons - so why was I informed that? I was also mis-informed by another person at adwords about changing a domain name and retaining QS. I'm wondering just how much these guys know when you phone them up.

topr8




msg:3227740
 5:16 pm on Jan 22, 2007 (gmt 0)

>>But even if you get your list how are you going to stop the fraud from happening since you do not control the click at the Google SERP?

easy, you don't show ads to visits coming from those ip addresses.

justageek




msg:3227750
 5:23 pm on Jan 22, 2007 (gmt 0)

I'm wondering just how much these guys know when you phone them up

Good question :-/ I usually find my answer but I sometimes have to call a few folks to get it.

easy, you don't show ads to visits coming from those ip addresses.

You showing ads? OK. I thought you were talking about Google not showing ads to certain IP addresses that you think the ad should not be shown for.

JAG

trannack




msg:3227779
 5:51 pm on Jan 22, 2007 (gmt 0)

It really is quite a difficult one this. I guess in some ways it is not in Googles interest to share how they detect invalid clicks - as this could be used against them and their advertisers to generate invalid clicks - or work out how to.

I guess if someone was clever enough they could really cost an advertiser some serious dosh - I just really hope it isn't me in the not too distant future.

topr8




msg:3227803
 6:00 pm on Jan 22, 2007 (gmt 0)

>>easy, you don't show ads to visits coming from those ip addresses.

sorry meant PAGES not ads

does the click count when it hits the google redirect or once it has hit the landing page, eg. does serving a 404 to those clickthroughs count as a click?

justageek




msg:3227822
 6:11 pm on Jan 22, 2007 (gmt 0)

The moment the user clicks on the ad at Google is when the charge happens. If the user ends up in never-never land afterwards it is still a charge.

JAG

jose




msg:3229864
 8:30 am on Jan 24, 2007 (gmt 0)

Do you mean that if the link is broken google still charges you?

mike_ppc




msg:3230019
 12:03 pm on Jan 24, 2007 (gmt 0)

of course; is it their fault your link is broken?

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