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Site Targeted Ad's and Quality Score
Great White Shark




msg:3219679
 11:59 am on Jan 15, 2007 (gmt 0)

Hi all,

Can someone please tell me if Quality Score exists for site targeted ads? If so, how does it work. We raised our max cpm bid on one site, however impressions didn't go up. How can this be?

 

RhinoFish




msg:3223578
 2:52 pm on Jan 18, 2007 (gmt 0)

https://adwords.google.com/support/bin/answer.py?answer=6111

~~~~~~~~~~
For a site-targeted ad's position on a content page, our system considers only the Ad Group's maximum cost-per-thousand impressions (CPM). Learn how site-targeted ads and keyword-targeted ads compete for positioning on a content page.
~~~~~~~~~~

more:
https://adwords.google.com/support/bin/answer.py?answer=18265
https://adwords.google.com/support/bin/answer.py?answer=18280

Since site targeted is CPM, the site owner and G get paid (ie bill you) for imps, not clicks, so high bidder wins.

resham5




msg:3223892
 5:46 pm on Jan 18, 2007 (gmt 0)

I don't think Quality Score applies to site-targeted campaigns - they do take into consideration history though.

Great White Shark




msg:3227623
 3:38 pm on Jan 22, 2007 (gmt 0)

Just got the coop from Google. Site targeted ads are like content ads

mike_ppc




msg:3228502
 9:49 am on Jan 23, 2007 (gmt 0)

But what is happening with Content? For a while, there is something strange going on, something like QS for Content..

AdWordsAdvisor2




msg:3229627
 2:17 am on Jan 24, 2007 (gmt 0)

We are slowly integrating a Quality Score component to ads showing on the Content Network. The performance of ads on the network will now impact how often and where they are shown in the future.

AWA2

eWhisper




msg:3230096
 1:44 pm on Jan 24, 2007 (gmt 0)

We are slowly integrating a Quality Score component to ads showing on the Content Network. The performance of ads on the network will now impact how often and where they are shown in the future.

I believe this is the part that goes something like, if the ad has a good CTR on that site, then Google will show that specific ad more on that particular site - is that correct?

Are there any other QS measures for the content network that you can elaborate on?

AdWordsAdvisor2




msg:3230693
 10:13 pm on Jan 24, 2007 (gmt 0)

Adding more to my previous post, which should have read 'we are slowly integrating more information into the quality score for content', there are several references available to how it currently works for content:

[adwords.google.com...]
or check the AdWords Blog for 'Answering your landing page quality questions (part 2)'

And how ad ranking works, including content:

[adwords.google.com...]

AWA2

edited to remove link to blog

[edited by: AdWordsAdvisor2 at 10:45 pm (utc) on Jan. 24, 2007]

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