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Poor Google "Search Partners" and Solutions
Is there a solution to eliminating bad search partners?
bears5122




msg:3213279
 1:09 pm on Jan 9, 2007 (gmt 0)

It seems over the past few months that the Google "Search Partners" (I use that term loosely) has gotten flooded more and more with low quality or seemingly fraudulent click sites. While it's certainly a cost of doing business and for the most part stays small enough not to deal with the hassle, it's become increasingly larger and starting to cut into the ROI.

While I know that the site exclusion tool works for the content network, I'm wondering if there is something similar that could be used for the search network. Whether this means contacting a rep or some other function that I'm missing in Adwords somewhere. I'd like to keep on the search network for the obvious quality sites, but those are starting to become a liability when I have to accept the other fraudulent traffic.

Does anyone have any solutions they could suggest or perhaps word on whether Google plans on making the site exclusion tool available for the search network as well.

 

RockSolidWes




msg:3213352
 2:55 pm on Jan 9, 2007 (gmt 0)

Does anyone know if 'smart pricing' is on the search network like it is on the content network?

I find that when I start a new campaign the ROI is poor. But after a week things start to even out. I have come to believe that smart pricing takes effect, and the poor quality sites that do not convert are discounted.

You can also block specific sites.

RockSolidWes




msg:3213353
 2:55 pm on Jan 9, 2007 (gmt 0)

Does anyone know if 'smart pricing' is on the search network like it is on the content network?

I find that when I start a new campaign the ROI is poor. But after a week things start to even out. I have come to believe that smart pricing takes effect, and the poor quality sites that do not convert are discounted.

You can also block specific sites.

deep_alley




msg:3213539
 5:02 pm on Jan 9, 2007 (gmt 0)

As far as I know you cannot exclude selective search partner sites. What you can do is opt out of the search network (but have ads show on google by opting into 'google search').

I believe 'smart pricing' only effects your costs on the content network

lysglimt




msg:3214439
 9:24 am on Jan 10, 2007 (gmt 0)

You can set up different campaigns for Google Search and Partner Search both targeting the same keywords and adjust your price accordingly.

AdWordsAdvisor2




msg:3215581
 4:15 am on Jan 11, 2007 (gmt 0)

You cannot exclude search network partners the same way you exclude content sites. The only exception are the domain park partners that are included in the search network. Review your sites weblogs, or your Analytics reports if you are using it, and see if some of the traffic isn't coming in from a parked domain. If your conversion tracking program is showing that traffic to not be converting as well for you, you can exclude those parked domain sites.

lysglimt,

You cannot actually have a campaign that targets only the search network without including Google. You can target content only, but to get the search partners, you need to opt in to Google as well.

What you can do is set up two campaigns, one targeted to Google and search and one to Google only. If you emphasize the priority of the Google only campaign by setting higher CPCs for it's Ad Groups, it will take the majority of Google impressions while the second campaign runs primarily on the search network only. I would think this is more complication than is really necessary. Conversions on the search network should mirror Google conversions, enough so at least that separating it out is more effort than it's worth.

AWA2

jtara




msg:3215614
 5:06 am on Jan 11, 2007 (gmt 0)

What you can do is set up two campaigns, one targeted to Google and search and one to Google only. If you emphasize the priority of the Google only campaign by setting higher CPCs for it's Ad Groups, it will take the majority of Google impressions while the second campaign runs primarily on the search network only.

Thanks for confirming my theory. I tried this a few months ago, and the results were inconclusive. I couldn't tell for sure if this worked, because I was sending traffic to an affiliate program, without first redirecting through a stats package.

Conversions on the search network should mirror Google conversions, enough so at least that separating it out is more effort than it's worth.

Or so the company line goes.

thecloser




msg:3215671
 6:28 am on Jan 11, 2007 (gmt 0)

AWA: I'm using Google Analytics and would like to check for parked domain referrals as you've suggested. Where can I find that data in the analytics interface?

THanks!

bears5122




msg:3217180
 12:43 pm on Jan 12, 2007 (gmt 0)

You cannot exclude search network partners the same way you exclude content sites. The only exception are the domain park partners that are included in the search network. Review your sites weblogs, or your Analytics reports if you are using it, and see if some of the traffic isn't coming in from a parked domain. If your conversion tracking program is showing that traffic to not be converting as well for you, you can exclude those parked domain sites.

Is there any plans in the works for this to change and allow people to opt out of specific search partners? It seems the functionality is already there, but for some reason the switch isn't being turned on for it to be used by advertisers.

While I can go through and look through our stats daily, I had a little more faith in the search network. Perhaps it was being naive on my part, but I was under the impression that some of these sites had to pass a more thorough screening process. When a site pops up in your search network that was recently registered and is sending me more traffic than all your other search partners combined (traffic that doesn't act much like the other traffic), it's apparent that there doesn't seem to be a whole lot of fraud protection on Google's part. Thus, it would be nice to allow the advertiser to prevent the fraudulent clicks that Google is apparently not interested in catching.

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