Msg#: 3205005 posted 4:31 pm on Jan 1, 2007 (gmt 0)
1) Don't set your daily budget higher than you can afford to spend/lose. G may even go slightly over it. And you need to get a handle on how things work by starting with a small budget and increasing it slowly as you get it tuned and more cost-effective.
2) Traffic is strange at the time of year. People are maybe sleeping off NY hangovers rather than surfing.
3) Ads have to be manually approved before they go live for most purposes. There are not a lot of G staff on duty at the moment IMHO, and you can bet there is a HUGE backlog waiting to be dealt with for when they do get back. If you are desperate for some action, send a polite non-whining email to AW support late-ish tomorrow asking them if, as this is your first time, they'd give reviewing your ads a little more priority than usual...