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Google AdWords Forum

    
Google Video Ads
Google Video Ads
Gomvents




msg:3198579
 12:56 am on Dec 24, 2006 (gmt 0)

Anyone doing Google Video Ads and actually have them show up? Also about the CPM is that for people who view the static image or actually view the ad itself?

Any input here is welcomed!

Thanks,

Justin

 

Gomvents




msg:3199473
 6:29 pm on Dec 25, 2006 (gmt 0)

anyone?

AdWordsAdvisor2




msg:3201672
 12:49 pm on Dec 28, 2006 (gmt 0)

Gomvents,

The CPM for video ads is based on how many times it appears on the network, not how many times it is actually played. Video ads are definitely live, so you may just need to adjust your CPM to be closer to what you'd expect to pay for an image ad on the same content sites.

AWA2

Gomvents




msg:3201889
 4:54 pm on Dec 28, 2006 (gmt 0)

I have it at $50 CPM... my image ads are displaying just fine, but not my video ads. Furthermore I checked using the google tool and it showed these site do support the video format. Any tips to encourage play?

rustybrick




msg:3202750
 12:28 pm on Dec 29, 2006 (gmt 0)

So if your a publisher, you get paid by impression and also by click? Not anything extra if they play it?

Gomvents




msg:3202773
 12:56 pm on Dec 29, 2006 (gmt 0)

AdWordsAdvisor2, the site we're looking to advertise sells bath and body products, similar to a bath and body works but also sells gift baskets, is a little more high end. Have any target sites in mind to advertise on?

We are doing USA, Canada, UK, and Australia geotargeting and $50 CPM with $50 a day budget.

Our ad should be showing but it's not...

any tips?

Thanks!

AdWordsAdvisor2




msg:3202795
 1:23 pm on Dec 29, 2006 (gmt 0)

Gomvents,

Send me your account info via StickyMail and I can have a look to make sure everything is good to go behind the scenes.

Rustybrick,

If the ad being displayed is a CPM ad, then the publisher gets paid based on the CPM the advertiser is paying. The publisher won't get any additional revenue if the ad is clicked on as we don't charge the advertiser anything for those clicks.

AWA2

rustybrick




msg:3202798
 1:25 pm on Dec 29, 2006 (gmt 0)

Thanks AWA2!

Gomvents




msg:3204519
 6:05 pm on Dec 31, 2006 (gmt 0)

AdWordsAdvisor2, it's been a couple weeks since i uploaded those 2 video ads and they show as "active".

Can you please check with someone to see when they should be actually running live?

Thanks!

Gomvents




msg:3207175
 7:45 pm on Jan 3, 2007 (gmt 0)

Ok, they've been playing with almost no plays or clicks so I just changed the opening images and cut out some higher traffic less targeted sites. After a week of running this we'll have to go in and see how we can improve things, thanks!

I'll keep you updated

- Justin

toddb




msg:3207285
 9:33 pm on Jan 3, 2007 (gmt 0)

I think you have to up your budget. try it for a few hours and see if that helps at all.

Gomvents




msg:3207345
 10:23 pm on Jan 3, 2007 (gmt 0)

No, it has nothing to do with that... I'm not new to AdWords... our ad simply was not reviewed before, AWA took care of it and no more problem... now all I just need to do is figure out with the CTR is so low.

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