| Welcome to WebmasterWorld Guest from 184.108.40.206 |
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
|Become a Pro Member|
|Does ad position affect quality score?|
should I care about ad position?
We all know that ad position affects the CTR, and that the CTR affects your quality score.
The question is: is the CTR normalized for ad position?
If yes, then it doesn't really matter what my position is until I know the different ROIs for particular positions.
If not, it might pay to make sure to get a good position at first, and establish a high CTR so the keyword would get a high quality score.
Does anybody know the answer?
Yes, CTR is normalized for position when we are calculating your quality score.
Is this documented anywhere?
I don't think this is on the external site. It probably should be, so I'll chase that up after the holidays.
Thanks a lot. That was very helpful!
All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved