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Dynamic Insertion in the Display URL?
Will this work? And is it legal?
Hubie




msg:3190788
 11:50 pm on Dec 16, 2006 (gmt 0)

What's the deal with using dynamic insertion in your display URL?

example:

www.Example.com/{Keyword}

 

Pengi




msg:3190967
 10:40 am on Dec 17, 2006 (gmt 0)

Does this look like misleading the surfer or misrepresenting your site?

If the answer to either question is "yes" than I'm sure Google will not be happy with it.

barrymossel




msg:3191979
 2:23 pm on Dec 18, 2006 (gmt 0)

Hubie, just try it...

RhinoFish




msg:3191990
 2:36 pm on Dec 18, 2006 (gmt 0)

when you do try it, i suggest you set up some dynamic mod_rewrite so that the display urls are working urls - a very small percentage of people will type in the display url and if i were G i'd check the posted display urls to see that they are bona fide urls as well and wrap it into the QS.

onlineleben




msg:3192066
 3:59 pm on Dec 18, 2006 (gmt 0)

Would it work to have example.com/?{keyord} as the display url to do some tracking?
I am not sure if many people type in the display urls at all. Clicking is so much easier.

QualityNonsense




msg:3192125
 4:49 pm on Dec 18, 2006 (gmt 0)

I am not sure if many people type in the display urls

No doubt you are right, but Google check the display URLs when ads are manually reviewed. If they don't work, your ads are often pulled.

[edited by: QualityNonsense at 4:50 pm (utc) on Dec. 18, 2006]

poster_boy




msg:3193586
 6:54 pm on Dec 19, 2006 (gmt 0)

if i were G i'd check the posted display urls to see that they are bona fide urls as well and wrap it into the QS.

If they don't work, your ads are often pulled.

Google does not require that a keyword appended display URL actually work. The only requirement is that the display domain, before the slash, matches the domain in the destination URL.

kea12345




msg:3193888
 10:36 pm on Dec 19, 2006 (gmt 0)

"Google does not require that a keyword appended display URL actually work. The only requirement is that the display domain, before the slash, matches the domain in the destination URL. "

I do not think that is accurate, my experience has been that this is specifically not allowed. If you have example.com/keyword as your display URL, then users must be taken to example.com/keyword. I know that I have seen instances where advertisers have done this, but they are violating the ad policy.

anallawalla




msg:3193973
 12:20 am on Dec 20, 2006 (gmt 0)

We have seen both cases - the ad is pulled or it is allowed to run. The latter is more common.

poster_boy




msg:3199786
 10:23 am on Dec 26, 2006 (gmt 0)

I do not think that is accurate, my experience has been that this is specifically not allowed.

My rep confirmed that this is allowed in all cases as long as the domains match - but, if others are seeing disapprovals, then something must be amiss...

AWA/AWA2, can you please offer a definitive answer to this question?

Quantam Goose




msg:3200062
 5:56 pm on Dec 26, 2006 (gmt 0)

Could someone point me to the Google help pages that explains dynamic keyword insertion? Thanks.

kea12345




msg:3201414
 2:27 am on Dec 28, 2006 (gmt 0)

Clarification would be helpful, I have had my ads pulled for this.

AdWordsAdvisor2




msg:3201702
 1:23 pm on Dec 28, 2006 (gmt 0)

Your display URL needs to match the domain of your destination URL, so as long as your display URL isn't misleading as far as your real destination goes, it should be OK. I can't go into more detail than to say we're looking at these scenarios.

There is no external page that explains dynamic insertion because it isn't an officially acknowledged feature of AdWords. Oh wait, I guess I just ...

AWA2

barrymossel




msg:3207803
 11:08 am on Jan 4, 2007 (gmt 0)

Your display URL needs to match the domain of your destination URL, so as long as your display URL isn't misleading as far as your real destination goes, it should be OK. I can't go into more detail than to say we're looking at these scenarios.

Mmm, weird. So, if you use a external conversion tracker which uses a different url then your display url, that is not allowed? In my experience that is not true :S

Pengi




msg:3207814
 11:27 am on Jan 4, 2007 (gmt 0)

Mmm, weird. So, if you use a external conversion tracker which uses a different url then your display url, that is not allowed? In my experience that is not true :S

It does not necessarily follow that something is "allowed" because no one stops you from doing it. Have you had a positive statement from Google that it is acceptable? Even then, unless it is documented as acceptable somewhere in Google's system, this mayonly represent the opinion of one of G's employees - not necessarily the same as Google policy.

My expectation would be that anything that is an attempt to mislead or deceive would not be acceptable, but anything that merely provides a simplified illustration of the true URL, for the purposes of aiding a surfer rather than bypassing G's algorithms, may be considered acceptable.

RhinoFish




msg:3207918
 1:56 pm on Jan 4, 2007 (gmt 0)

there's the destination url you type in and the destination url that the visitor eventually lands / comes to rest on. doing a lot of direct-to-merchant ppc where my destination url is an affiliate link (and doesn't match the display url, and is analogous to the 3rd party tracking situation), my experience tells me that destination url really has two meanings and both are examined within adwords - what you type in as the destination url and where that gets redirected to for the visitor...

coreydavid




msg:3208194
 5:10 pm on Jan 4, 2007 (gmt 0)

Are direct to merchant affiliate links allowed with a different display URL than that of the merchant landing page to get around the "1 Display URL per keyword will be shown at one time" rule?

poster_boy




msg:3208200
 5:11 pm on Jan 4, 2007 (gmt 0)

Are direct to merchant affiliate links allowed with a different display URL than that of the merchant landing page to get around the "1 Display URL per keyword will be shown at one time" rule?

No. That's defeating the purpose of the rule a bit...

kea12345




msg:3208975
 6:06 am on Jan 5, 2007 (gmt 0)

"1 Display URL per merchant"

I think that is the offical policy, but more accurately, I think it is one top level domain in which the merchant has a financial interest.

So, you could not have widgets.com and widgets.com/widgets, nor widgets.widgets.com all be displayed at the same time. Nor could ads show for both widgets.com and widgetswidgets.com at the same time, if one is pretty much the same as the other.

The question here is is if can you have an ad for widgets.com/widgets, if the user only goes to widgets.com. My experience has been that this is not the case, and others have had different experiences. I suppose it depends on who is doing the manual review at Google.

biking4jesus




msg:3213648
 6:06 pm on Jan 9, 2007 (gmt 0)

I currently have ads running w/ www.rooturl.com/keyword where keyword is not dynamically insterted. Each ad group has its own www.rooturl.com/keyword so that they pertain to the landing pages of the actual destination url. I have not had any problems, issues or disapproved ads while using these. Some affiliates of ours do bid on kw's and I have made every effort to ensure that if they link direct to our site, that the display url they use is www.rooturl.com for branding consistency purposes.

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