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Upping Campaign Daily Budget to $250,000.Worth it?

 5:48 am on Dec 8, 2006 (gmt 0)

I've read that once you know your landing page's established conversion rate, you should crank your campaign's daily budget to the maximum ($250,000) in order to get as many impressions from Google as possible.

Apparently there's no proof this is effective, but it stands to reason that Google will see no reason to hold back impressions.

Of course, my credit card won't quite hold that much budget (not at holiday time anyway:) so you'll get cut off there if things get out of hand, but I'm wondering if it makes a difference in the first place?

Anyone have experience with this?




 8:05 am on Dec 8, 2006 (gmt 0)

There have been quite a few posts in this forum by users who put in budgets greater than what they actually wanted to pay for and then got stuck with large bills. I wouldn't do it.


 8:10 am on Dec 8, 2006 (gmt 0)

There's a campaign setting that will achieve what you're looking for...

Budget Delivery Options
Choose either standard or accelerated delivery for your daily budget to determine how quickly your ads are shown each day.

Standard delivery distributes your budget throughout the day to avoid reaching your budget early on. Your ads will show periodically throughout the day.

Accelerated delivery displays your ads as often as possible until your daily budget is met.

Just choose "Accelerated" and you're set.

Worth it?

I've really got to say - advising anyone to open themselves up to that type of financial risk for any reason, seems absolutely not worth it.


 8:24 am on Dec 8, 2006 (gmt 0)

$250.000 daily - that kind of spending you obviously don't do on your credit card. Talk to your account manager on what invoicing possibilities they have for your country (with that kind of spending you are entitled to one, and a lot of attention and advice from him/her, too).

Now, back to the question. It always makes sense to maximize the profitability of your business/campaign. Just make sure that all other things remain equal so that you maintain your small-scale conversion rates. Be careful about expanding the keyword range and/or geo targeting and anything else that might affect conversion rate.

Increase the budget gradually and watch your campaings carefully. My largest client spends less than 100.000 - 200.000 a day, and we needed several months to go to these levels of spending. The risks are huge and it's worth to be as careful as possible.


 9:18 am on Dec 8, 2006 (gmt 0)


We sort of did this but not to the the extreme that you are talking about.

We were spending about 1000 per day on a campaign, but we needed to find out where the saturation point was for the campaign. We knew from doing searches ourselves that we showed most of the time, so thought it wouldn't be too much more than what we were already on.

We put it up to 5000 per day and we found that we could spend around the 2000 mark. It never got close to the 5000.

As it's been said, you could be hit with a hefty bill if your campaign is at a low saturation level and you set it too high. Even if they billed you until your card refused, they will still have given you quite a bit of traffic so you would still owe them $$$

The best thing to do is maybe keep increasing it on a daily/weekly basis until you are happy with it.


 2:14 pm on Dec 8, 2006 (gmt 0)

From my experience I wouldn't go beyond about 5x daily spend.


 4:35 pm on Dec 8, 2006 (gmt 0)

On several of my accounts, I maintain a $2k daily budget (each) in order to spend about $900-$1000 per day.


 4:44 pm on Dec 8, 2006 (gmt 0)

I doubt you would ever reach that budget, but that budget plus an error in pricing or a setting and you could be in some serious $$$ problems.

Like the others I think you should only go 2-5 times what you are willing to spend in a day.

We usually run ours at a 3x and sometimes recieve spikes of traffic that put us in at maybe 1.5 of what our normal daily spending is.

With all new campaigns we factor in the first few days as a loss just to find out what the campaigns will actually perform like. You could compare our strategy to that of starting an engine... run it rich at the beginning, let it warm up, then run it a bit leaner as time goes on.


 11:11 pm on Dec 8, 2006 (gmt 0)

This is one of the worst ideas. Many people think that if you increase the budget to $100,000 per day, Google will "respect you more" and increase your ranking.

1) Simply not true. Your AG's Quality Score is based on how the acct works, such as CTR, not what you input.

2) It's extremely dangerous for you. When you get a credit card bill for $400,000, are you going to pay it? Do you think Google will take pity on your sobbing and say "hey, what's $400,000 anyway?" Ha!

Never set your daily budget to greater than you can pay. Not $100K, not 10X, not 5X. Otherwise, some people get a traffic spike and then they try the ol' "Google make a mistake..." story. Yeah, right. Google hears that about ten times a day.

Many people say "But my acct never reaches my budget. I say "give me five minutes on your acct and I'll improve it so it'll hit your budget."



 5:11 pm on Dec 9, 2006 (gmt 0)

Regarding the 'accelerated delivery' feature, is anyone using it and happy with the results? I confess, I've stuck to setting my daily budgets several times above what I want to spend.


 6:17 pm on Dec 9, 2006 (gmt 0)

Many people say "But my acct never reaches my budget. I say "give me five minutes on your acct and I'll improve it so it'll hit your budget."

If you can do that and maintain positive ROI and a healthy profit margin, then let me know. I'm looking for a good consultant.


 10:22 pm on Dec 10, 2006 (gmt 0)

I have 250k daily limit for many of my campaigns and they are doing fine. If you have a idea of the daily search volume, i dont see any reason to fear overcharge.


 10:55 pm on Dec 10, 2006 (gmt 0)

"i dont see any reason to fear overcharge."

it's things that you won't see coming that you are choosing to expose yourself to.

in my opinion, this idea is nutty and dangerous.


 3:22 am on Dec 11, 2006 (gmt 0)

hi gopi,

do you see a different on setting 250k and 10k?

In my opinion you will get the same amount of traffic if your daily traffic around 1k or 2k. you will not get 10k of traffic by just setting your budget to 250k for the same ad group.

It's a risky business to do that. imagine if there is a bug in their system and charge you 100k but only give you 2k of traffic.

just my 2cents worth of opinion.



 3:40 am on Dec 11, 2006 (gmt 0)

Worth the risk?

Let's see - lots of risk and no up side benefit. I'd pass.

Here's a tip, run your business like it was a business. Not like it's part of a game.


 5:58 pm on Dec 14, 2006 (gmt 0)

Regarding the 'accelerated delivery' feature, is anyone using it and happy with the results?

I use it all the time and it works like a charm. If I see that my budget runs out at noon, I see that there's a lot more traffic to be had if I want it. I just don't see why anyone would raise their budgets so high now that the "accelerated" option is available.


 3:03 pm on Dec 15, 2006 (gmt 0)

when i am running things that lean towards B2B (they buy during the day), i accelerate to make sure i get max coverage during prime buying time.

when i am running more B2C / consumer products (with lots of buying in the evening as well as the day), i usually don't so that my budget still has some oomph left into the evening buying hours.


 3:16 pm on Dec 15, 2006 (gmt 0)

Regarding the 'accelerated delivery' feature, is anyone using it and happy with the results?

I use it all the time and it works like a charm. If I see that my budget runs out at noon, I see that there's a lot more traffic to be had if I want it. I just don't see why anyone would raise their budgets so high now that the "accelerated" option is available.

Exactly. The "accelerated delivery" options helps you to know if you're going to actually spend all that crazy budget you have just set.
So, if you want to try it, start by doing this. Just change your campaigns to accelerated delivery and see if you exhaust the budget before the day ends. That means there's room to more budget.
Increase gradually each day, until you see there's no more room for traffic growth. It will achieve the same as the OP suggested, but in this case, you're totally on control.


 11:51 pm on Dec 16, 2006 (gmt 0)

The recommended budget is a function of you max. bids, not what you are paying.

If you are bidding $1 and pay 50c for your keywords, setting your budget to double your daily spend sounds about right.

But if you are bidding $10 and paying $1, you might need to risk a much greater budget for your ads to always show...


 1:38 am on Dec 20, 2006 (gmt 0)

Has anyone determined that they are not showing up in searches when they are budgeted significantly beyond their spending?

IE if you are spending 1k a day and have a 5k a day budget, is there any evidence that you are not showing 100% of the time? Without knowing that for sure, I would never expose myself to some 250k a day limit where a mistake could be disastrous.

So I guess the question is has anyone done the diligence to determine if this is even necessary or does it just sound good? I know there is a natural impulse when messing around with this stuff to jack up the budget because you feel like you are not being properly exposed. I just don't know if that "feeling" is actually accurate.


 11:15 pm on Dec 26, 2006 (gmt 0)

I have found that if you are set less than what Google recommends, increasing it to the recommended amount tends to increase impressions.

I've never gone higher than what Google suggests, and certainly wouldn't expect that going to $250K could be of any use.

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