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Need help! Competitor using our company name in adwords

5+ Year Member

Msg#: 3167189 posted 5:02 pm on Nov 24, 2006 (gmt 0)

Hi there,

Just coming to grips with adwords. Basically, we've never had the need to run adsense.. however recently I was surfing and saw a competitor using our exact company name as a title in adwords.

I'm going to contact them, however I was wondering if it's possible to get reports on what types of adsense people are running or no? Also, is it possible to contact google regarding this? what should i do?

All the best,




WebmasterWorld Senior Member jtara us a WebmasterWorld Top Contributor of All Time 5+ Year Member

Msg#: 3167189 posted 6:28 pm on Nov 24, 2006 (gmt 0)

I think you mean "Adwords", not "Adsense".

Adsense is a Google program for publishers, which pays them for ads to appear on their sites.

Adwords is a Google program for advertisers, where advertisers pay Google for their ads to appear on Google search result pages and on other websites.

If your name is a trademark, you need to send Google a "trademark letter". In this letter, you spell-out how/if your trademark can be used by others. For example, you may permit it to be used by online stores that sell your brand, only by a specific list of authorized retailers, or by nobody but yourself.

Google will mark the keyword in their system as a trademarked term. When somebody uses the keyword in an ad, it will require a review. The reviewer will look at the ad and your trademark letter, and either approve or disapprove the ad.

Of course, you cannot restrict the use of a trademarked word in a different context. The automated system can be a pain for advertisers and result in delays, though. For example, "wow" is a trademarked term... So, if you write an ad saying "Wow, this is great!" it will be approved, but there will be a delay for approval.

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