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Google AdWords Forum

Improved Landing Page.Now What
how long before google recognizes it...

 5:27 pm on Nov 15, 2006 (gmt 0)

Hi, I hope I am posting in the right place...if not my apologies.

I have been hit hard on the content clicks...last year i was receiving 1000s of clicks a day and anticipated the same or better this year.

My clicks are virtually non existant since around nov 8... I have just redone my pages to have much more relevant content and a general face lift.

Here's the question...do i pause the campaign that doesn't meet standards and open a new campaign...with a new url in hopes it will now be reviewed and re-evaluated or should i keep the same campaign and ad and url that has done so well in the past and hope they see the changes to it?

any ideas? i realize that all they may want is for me to up my bid and my new site improvement efforts were a waste of time.

thanks for any feedback.



 6:30 pm on Nov 15, 2006 (gmt 0)

I asked Google this week how long it takes them to reevaluate a page after it has been slammed with the so called QS. They said weeks to months. I believe it is better to just start over with a new URL.


 5:19 am on Nov 16, 2006 (gmt 0)

I have heard similar things about quality score determination, but all this sounds very weird to me. How can it take months to re-evaluate one's quality score. It should be based on some impression or clicks system.

e.g. If advertiser A spends 5000$ daily in his advertising and another advertiser B spends 500$ daily, then its quite natural that advertiser A's quality score will be calculated prior to advertiser B's score. In the above I have also assumed that not only does advertiser A spends 10 times more than advertiser B, but he also recieves 10 times more impressions than B.

Thus all this talk about quality score being calculated on a weekly or monthly basis appears quite weird to me. Quality score calculation should have nothing to do with time, it has to do with impressions or may be clicks.


 2:00 pm on Nov 16, 2006 (gmt 0)

It's weeks to months.

After the first QS update mine took about a month and a half but never returned anywhere near original bid levels.


 2:10 pm on Nov 16, 2006 (gmt 0)

"I asked Google this week how long it takes them to reevaluate a page after it has been slammed with the so called QS. They said weeks to months. I believe it is better to just start over with a new URL. "

That's interesting - I know with the last algo change, and the one back in April of this year, AW said that it might be easier to start afresh with a new domain name than trying to re-activate keywords that had been hit on the old domain.

However, I'm sure in the last few days that the AWA said that the page review process had been speeded up, so it is very curious to note that someone else has once again been told weeks- months. I wish they would get the record straight. Its all very well and good if you are in a position to change url's without any knock-on problems, but what about all those people with brand recognition, and site names that simply can't be changed so easily. Seems a bit unfair.

Try phoning them and asking for a manual review.


 2:51 pm on Nov 16, 2006 (gmt 0)

I got hit in the last QS update on my main e commerce site. I made changes as recommended and it took two months to get back on. I am now almost back to old levels..

Changing URL's is NOT an option for sites with any kind of brand equity.

However... if you can change it, that is the quickest way...till the next QS update that is...


 3:10 am on Nov 17, 2006 (gmt 0)

For what it is worth my rep told me 2 weeks.......


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