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Question Regarding Content Impressions
and removing keywords with no impressions
sailorjwd




msg:3157349
 3:14 pm on Nov 15, 2006 (gmt 0)

Is there anyway I can (simply) delete all keywords that have not had a Content impression in the last so many days, or this month?

 

trannack




msg:3157372
 3:24 pm on Nov 15, 2006 (gmt 0)

You should be able to carry this out in adwords editor fairly easily. View stats for the specified period - order by content clicks. highlight and delete those with no impressions. Not sure if you can do it in the tools section - or whether that is just for search.

sstdesigns




msg:3157426
 4:04 pm on Nov 15, 2006 (gmt 0)

I thought we can only see impressions in search and not for content network.

AdWordsAdvisor2




msg:3158135
 3:31 am on Nov 16, 2006 (gmt 0)

sailorjwd,

Impression for content are not provided on a keyword by keyword basis. This is because ads are not delivered on the content network on the basis of individual keywords, but on the theme of the Ad Group as a hole.

AWA2

netmeg




msg:3158177
 5:28 am on Nov 16, 2006 (gmt 0)

(as a hole? ork ork!)

sailorjwd




msg:3158452
 12:33 pm on Nov 16, 2006 (gmt 0)

More like a black hole :)

Thanks AWA. That explains all.

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