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Question Regarding Content Impressions
and removing keywords with no impressions

 3:14 pm on Nov 15, 2006 (gmt 0)

Is there anyway I can (simply) delete all keywords that have not had a Content impression in the last so many days, or this month?



 3:24 pm on Nov 15, 2006 (gmt 0)

You should be able to carry this out in adwords editor fairly easily. View stats for the specified period - order by content clicks. highlight and delete those with no impressions. Not sure if you can do it in the tools section - or whether that is just for search.


 4:04 pm on Nov 15, 2006 (gmt 0)

I thought we can only see impressions in search and not for content network.


 3:31 am on Nov 16, 2006 (gmt 0)


Impression for content are not provided on a keyword by keyword basis. This is because ads are not delivered on the content network on the basis of individual keywords, but on the theme of the Ad Group as a hole.



 5:28 am on Nov 16, 2006 (gmt 0)

(as a hole? ork ork!)


 12:33 pm on Nov 16, 2006 (gmt 0)

More like a black hole :)

Thanks AWA. That explains all.

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