georaza
msg:3157103 | 10:45 am on Nov 15, 2006 (gmt 0) |
Do not use broad match man. Use the combination of words to get more targetted traffic. Your cost will cut down and you will receive laser targetted traffic at lesser cost.
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trannack
msg:3157129 | 11:59 am on Nov 15, 2006 (gmt 0) |
I manage an estate agents site for one of my customers. Curious as to why you are bidding on locations in broadmatch. For arguements sake, say you had property for sale in Birmingham, why would you want to bid on the word Birmingham without any mentions of properties or land for sale? Someone looking for a bicycle repair shop in birmingham really has no interest in real estate for sale? I agree with the above post - broad-match is perhpas not the wisest choice, and you probably need to redefine your adgroups a bit. IMHO :)
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sstdesigns
msg:3157423 | 4:02 pm on Nov 15, 2006 (gmt 0) |
I am advertising on google to get good number of visitors, i need volumes. There will be some percentage of people who will just search a particular locality in which they are probably looking to get a home. I don't want to miss them.
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jtara
msg:3157820 | 9:44 pm on Nov 15, 2006 (gmt 0) |
If you set a higher bid for "locality land" than for "locality" it should preferably serve the "locality land" ads.
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georaza
msg:3158149 | 3:56 am on Nov 16, 2006 (gmt 0) |
Suggested keywords: Birmingham land
Birmingham flat
Birmingham property
Birmingham estate
-free
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sstdesigns
msg:3158163 | 4:33 am on Nov 16, 2006 (gmt 0) |
I think if I will use exact match in all keywords, it should be fine.
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DoctorDoctor
msg:3158309 | 9:08 am on Nov 16, 2006 (gmt 0) |
You better start with phrase match before trying the exact match, less you are extremely familiar with real estate queries.
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trannack
msg:3158403 | 11:20 am on Nov 16, 2006 (gmt 0) |
I think you are looking at this the worng way. What you should be striving for is quality traffic - not quantity. If, for example, you bid on the word Brimingham - you will end up with a vast number of impressions and very few clicks. If you get any clicks, they are likely not to be targetted traffic, and will probably result in not being interested in what you have to offer. This will ultimately be detrimental to your QS, and could waste revenue. I would suggest you focus on getting the combination of keywords right ie
land for sale in birmingham
flats for sale birmingham
brimingham estate agents etc, etc. Make sure each "sector" is within its own adgroup and that the advert and keywords are very targetted to that group. If this is your first attempt at managing someone elses adwords project - you have picked a difficult one to learn with. Real Estate is highly competitive for one thing, and the permutations of searches are vast. Good Luck!
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sstdesigns
msg:3158442 | 12:17 pm on Nov 16, 2006 (gmt 0) |
If I use your suggested keywords, should I use them in phrase or exact match. Plz suggest. land for sale in birmingham
flats for sale birmingham
brimingham estate agents
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eWhisper
msg:3161515 | 3:20 pm on Nov 19, 2006 (gmt 0) |
Localities (contains kwds for all localities in City A)
Apartments (contains kwds for all localities suffixed with apartments)
Land(contains kwds for all localities suffixed with land)
Homes(contains kwds for all localities suffixed with homes) - When somebody searches for a land in (locality), the ads in localities adgroup shows up... Instead I want ads in my land adgroup to show up for these searches.
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In this instance (Phrase match will also be your friend, however, if you wanted to use broad match) your best bet is to use negative keywords [webmasterworld.com]. Group A (apartments) would look like:
locations apartments
-land
-homes
-home Negative keywords are one of the best ways to control your ad delivery if you wish to use broad match or an extensive keyword list.
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sstdesigns
msg:3162117 | 5:13 am on Nov 20, 2006 (gmt 0) |
Thanks a lot ewhisper for your insightful comments.
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