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.21 cent bid was $21. What do I do?
surf4soul




msg:3153400
 9:35 am on Nov 11, 2006 (gmt 0)

Today I increased some bids to $.21 cents. I come back several hours later and realize somethings wrong when i have spent over $1,100 dollars. It appears google set my bid to $21.00 per click. I always triple check my bids to make sure there set right.

I have sent them a email to refund my money etc...

Has anyone else had this problem before and if so did they refund you?

Im scared!

 

Scruffy




msg:3153409
 10:06 am on Nov 11, 2006 (gmt 0)

make sure there set right

Do you always check you're (sic) typing?

sailorjwd




msg:3153488
 12:56 pm on Nov 11, 2006 (gmt 0)

surf,

I've done the same mistake 3 times in 3 years.

I've repeatedly asked G to implement an account max bid limit - they don't listen.

Anyway, don't get your hopes up for a refund.

Pengi




msg:3153581
 2:58 pm on Nov 11, 2006 (gmt 0)

I'd advise splitting your campaigns and setting smaller budgets - limits the damage this sort of error can cause.

I always try to check my campaign results soon after making a change - just in case. I managed to prevent a similar problem yesterday - finger trouble - and forgot to double check. I spotted a similar error on a later change and thought "did I do this same mistake before?" when I checked I had!

gabby




msg:3153682
 5:54 pm on Nov 11, 2006 (gmt 0)

Even if you bid $21, some one would have to bid $20.99 for you to actually end up paying that per click.

What were your actual per click charges. It sounds like you got some traffic. Did it convert?

surf4soul




msg:3153694
 6:16 pm on Nov 11, 2006 (gmt 0)

total damage was $2k. Average cpc was around $3.00.

This happen to someone else I know and they got a refund. I always triple check my bid changes so Im finding it hard to think it was my error.

I will let you know what happens. The waiting period is killing ME!

La_Valette




msg:3153698
 6:19 pm on Nov 11, 2006 (gmt 0)

Good luck.

poster_boy




msg:3153771
 7:35 pm on Nov 11, 2006 (gmt 0)

Even if you bid $21, some one would have to bid $20.99 for you to actually end up paying that per click.

Off-topic: Google's pricing doesn't work this way.

On-topic: I think Google would be setting an impossible precedent if they refunded situations like this. Think about how many claims would ensue if they did...

dauction




msg:3153776
 7:44 pm on Nov 11, 2006 (gmt 0)

So much for "Do no evil"

The sad fact is google has turned out to be like every other corporation..greed has taken over

kea12345




msg:3153825
 9:25 pm on Nov 11, 2006 (gmt 0)

The same thing has happened to me. I have lost a few hundred dollars, have not seen it back. In the thread "Adwords Features I'd Like to See.." I have specifically asked for something that would alert you to this kind of typo.

I have eaccidentally set a MAX CPC too high on MSN Adcenter, and they give a little Javascript alert that tells you that your Max CPC seems too high.

Fryman




msg:3153857
 10:35 pm on Nov 11, 2006 (gmt 0)

Why should Google do a refund? It was your "mistake" and if you placed a bid of $21 it doesn't matter if you didn't notice.

[edited by: Fryman at 10:36 pm (utc) on Nov. 11, 2006]

dauction




msg:3153858
 10:36 pm on Nov 11, 2006 (gmt 0)

I'll tell you why Fryman.. ETHICS....

Fryman




msg:3153859
 10:38 pm on Nov 11, 2006 (gmt 0)

What do ethics have to do with this? You place a bid of $21, the ads get served.

Maybe I should start a campaign and place a bid of $50. Tomorrow, once I get several hundred clicks, I'll just email Google and say oh, I am sorry, I thought I had bidded 5 cents. I'll be waiting for a refund.

dauction




msg:3153860
 10:39 pm on Nov 11, 2006 (gmt 0)

Fryman..you worked for ENRON?

dauction




msg:3153861
 10:42 pm on Nov 11, 2006 (gmt 0)

Google know a $21 "bid" is in error simply by looking at the typical ran ge of bids for tnhhat particular keyword phrase

I have no time for bad excuses for Googles behavior on this type of stuff

[edited by: mona at 7:56 pm (utc) on Nov. 15, 2006]
[edit reason] language [/edit]

dauction




msg:3153862
 10:45 pm on Nov 11, 2006 (gmt 0)

Look ..I'm a publisher ..I could benefit from these kind of mistakes..

I want advertisers happy with Google so they stay with the adowrds program.. I dont want them treated like crap because in the long run that affects MY earnings

Fryman




msg:3153864
 10:48 pm on Nov 11, 2006 (gmt 0)

Lol, no, never worked for Enron, but you need to put yourself in the corp's shoes. There is no way for them to know if you really did a mistake or just want to get your money back because your campaign didn't convert.

I would be almost positive that they won't issue a refund since, as I said, would cause anyone to just put up huge bids and later say that it was a mistake.

But who knows... might as well give it a try. Although I don't know why you are so pisssed at Google when it was totally your mistake and they had nothing to do with it.

dauction




msg:3153865
 10:55 pm on Nov 11, 2006 (gmt 0)

There is no way for them to know if you really did a mistake or just want to get your money back because your campaign didn't convert.

Se that's the bs ..because we ALL know how easy it is to recognize legitimate bids agaisnt obviouys typos

No excuses for the behavior of just looking the other for the sake of additioanl revenues.. no excuses for Greed..

jtara




msg:3153929
 12:36 am on Nov 12, 2006 (gmt 0)

There is no way for them to know if you really did a mistake

Nonsense. There certainly is, and there is precedent in other industries.

Research the "clearly erroneous" policies at stock exchanges and ECNs.

I used to do arbitrage trading in the stock markets, and we had to pay-up on a daily basis for "clearly erroneous" trades. We eventually had to avoid trades that might later be undone by a "clearly erroneous" challenge. Despite the fact that the policy limited our profitability, I think the policies are absolutely right.

What throws a monkey-wrench into the works, though, is the fact that Adwords is not a pure auction. There's the mysterious quality score which you are not entitled to know. So, there's no way to tell that a bid is "clearly erroneous".

Google has conveniently arranged things so that there is no way to determine if a bid is clearly erroneous.

ItsAllBallBearings




msg:3153942
 12:45 am on Nov 12, 2006 (gmt 0)

Fryman's attitude may be a bit harsh, but he is 100% correct. Unless you are a major customer, dont expect a refund. With that said, good luck

Hiccup




msg:3153964
 1:57 am on Nov 12, 2006 (gmt 0)

Maybe you should quadruple or quintuple check from now on!

LOL

So you screwed up, big deal, I'm sure you made some $$$ from it. Don't get all upset with the almighty just because you made a mistake.

[edited by: mona at 7:57 pm (utc) on Nov. 15, 2006]
[edit reason] language [/edit]

dauction




msg:3153974
 2:17 am on Nov 12, 2006 (gmt 0)

Are there any "real" men anymore? It's as if half are thieves and the other half are missing their manhood..

hiccup ..if I ever turn into a thief I'll make it a point to rip you off ..cause you wont do squat but sit back and laugh it off

Your mistake you handed me your wallet

Compworld




msg:3153986
 2:33 am on Nov 12, 2006 (gmt 0)

You have an option you can use.. Dispute the charge on your credit card. Let Google battle it out the the credit card company. In terms of the bidding, I've done this before, however, all of my campaigns had daily caps. You really should start to use daily capping. This would make mistakes like this less damaging. In terms of Fryman, he is correct in what he typed. Google is here to make money, not loss money. Considering 99% of their revenue is advertising based, they do need take things on a case by case basis. In terms of Google doing evil, this is not an example of that. They are a business, and one has to run their business like a business. They would need to weigh the pros and cons on issuing a refund on the mistyped bid. I am sure they receive thousands of these requests on a monthly basis. If you are not a big account or a worthwhile account where there is a probability for making the money back in a short amount of time, they would probably not grant the credit. Business is business.. There error was not on Google's part, but the client's part. Implement a daily cap, and if this happens again, you'll be somewhat protected.

jtara




msg:3154006
 3:00 am on Nov 12, 2006 (gmt 0)

You have an option you can use.. Dispute the charge on your credit card.

No, you don't. Do this and you will be banned from Adwords for life.

Google is a near-monopoly, and being banned is death for an online advertiser.

Even then, this will take 30-90 days.

Contrast this with the "clearly erroneous" policies in the stock market. I've been through this process many times. I've gone-over quotes and trades, tick-by-tick and as long as there is some unresolved issue, they are willing to pursue it. It is fair, they put a serious effort into it, whether the trade is big or small, and the issue is resolved the same day, enabling the losing side to cover their trade in a reasonable time.

There's no waiting, and no banning for life. The losing side pays-up, and that is that, because there is trust in the system.

One thing that is different is that the stock exchanges do not stand to benefit one way or the other from the outcome. They are a neutral party.

There is no trust for Google. There is no transparancy. That is because of the mysterious quality score, which cannot be verified or audited.

Google has a free pass to cheat in any way they want, should they desire to. I know some will say that Google can't "cheat" because they can set the price to whatever they want. That's not true. They can't legally claim that pricing is based on X when in fact it is based on Y. That's misrepresentation.

I note that the biggest, most-successful scams in history have been the boldest ones.

There error was not on Google's part, but the client's part.

You don't know that.

Compworld




msg:3154151
 9:18 am on Nov 12, 2006 (gmt 0)

I've disputed chares on my Discovercard from both Google and Yahoo. I've never been banned from being an advertiser with them. In terms of it being Google's fault, how can placing the bid for $21.00 be Google's fault? I am probably the last person on this WebmasterWorld to defend Google, but when a spade is a spade, you have to call it like it is. Google did not mistype the $21.00 bid, the client did. Therefore, you cannot fault Google on this one. In terms of the outcome... That really depends on the manager reviewing the case at Google.

trannack




msg:3154170
 10:22 am on Nov 12, 2006 (gmt 0)

I have to agree - sounds like you won't really have a leg to stand on, unless you happen to get a sympathitic person at big G. I assume that your daily/monthly budget was set to encompass that amount of spend - if it was not, you may have grounds for complaint.

idolw




msg:3154179
 11:03 am on Nov 12, 2006 (gmt 0)

just pay the 2k and be more cautious next time.

aeiouy




msg:3154372
 5:00 pm on Nov 12, 2006 (gmt 0)


Are there any "real" men anymore? It's as if half are thieves and the other half are missing their manhood..

hiccup ..if I ever turn into a thief I'll make it a point to rip you off ..cause you wont do squat but sit back and laugh it off

Your mistake you handed me your wallet

Your attitude on this is silly. Surf made a mistake. Often times people have to pay for their mistakes. That is what being a man is. Owning up to your responsibilities and obligations and not blaming someone else for your own problems and mistakes.

I agree with the sentiment that it does not make sense for Google to refund in this case. Clearly a typo was made by the user and the end result is unfortunate. He lost some money but learned a valuable lesson.

I think the suggestion made that google should have a maximum bid cap that we can set is a very good one. I see no reason not to have such a feature. In the absence of that though, people need to take responsiblity for their own mistakes. It is unfortunate, but people make mistakes every day that cost them money, and I am sure most would want a do-over. Unfortunately that is not how it works.

The clicks were purchased at a fair market price and by getting those clicks you denied someone else from getting them, which in turn potentially impacted their business.

So the best course of action is to move on. Certainly, if Google decides to refund your money, that would be nice, but it is not something they have to do, nor is it something anyone should expect them to do in these circumstances.

wrgvt




msg:3154452
 7:04 pm on Nov 12, 2006 (gmt 0)

I did this a few months ago. I changed a bid to 83 cents and accidentally made it $83. I woke up the next morning and already had 5 clicks at $42 apiece. It's nobody's mistake but my own.

I recently did the same sort of thing with a new ad with an affiliate link. When entering the link, I accidentally modified my affiliate code that is part of the URL. I was sure this product should be selling for the amount of clicks I was getting for the ad, but I had zero sales for it. It took me about a week to realize what I did wrong. I didn't get credit for a lot of sales I really made. Again, nobody's fault but my own.

Some of these suggestions for some automatic checking within AdWords would be nice to have. For example, if you alter a bid amount, if it increases by some factor, say 5 times the original bid, an "Are you sure?" type of message would help avoid these self-inflicted problems.

davewray




msg:3154533
 9:11 pm on Nov 12, 2006 (gmt 0)

When "real" men make a mistake and bid too much, Dauction, they suck it up and move on, learning not to make that stupid mistake again.

I once bid $80 for a keyword instead of $8. It cost me several hundred before I found my error. Did I complain? No, because it was my error. So, I sucked it up like a "real" man and moved on instead of wasting my time bellyaching about the big bad corporations screwing the little guy over.

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