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Google AdWords Forum

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Done with AdWords

 2:40 pm on Nov 9, 2006 (gmt 0)

500 relevant, targeted keywords going to relevant, targeted pages in the site. Hardly a shotgun approach. 5% CTR over several months. Bids were .04. Today, wake up and Google wants $1 - $5 per click.

So that is the final straw. We are done, done, done and I hope someone comes soon to knock Google off its arrogant perch. I will not spend another dime with them ever again.

Power corrupts. Absolute power corrupts absolutely. And the little guy gets screwed again.

[edited by: ember at 3:15 pm (utc) on Nov. 9, 2006]



 3:13 pm on Nov 9, 2006 (gmt 0)



 3:20 pm on Nov 9, 2006 (gmt 0)

we are bringing in more business than ever with them so i have to say i am happy with what we've got at the moment.
saying that, it sounds like it's people who are bidding on the low cost terms that are affected. our avg click is usually around 1.45ish per month.


 3:36 pm on Nov 9, 2006 (gmt 0)

They have updated QS for SEARCH and CONTENT both..

One site QS has gone up. It was hit last time and this time they almost bring back old levels...

The other site is totally Sc***d.

Third site unaffected.

Needless to say the most profitable site is hit the most...

Scratching my head and looking for workarounds..


 5:37 pm on Nov 9, 2006 (gmt 0)

I am going to be honest, when I see other sites get knocked out but my campaigns remain in good shape, I appreciate it, from a purely selfish standpoint, as it means less competition for me. :)

I understand the frustration, and I definitely understand being frustrated with Google. I have my own issues with Google, but if I let that dictate how I ran my business it would cost me a ridiculous amount of money. So instead I choose to work on mastering the system and Google and make it work for me.


 5:57 pm on Nov 9, 2006 (gmt 0)

I have also gained from the "Google Slap" when other get knocked off I get more traffic. I would contact Adwords support if you havn't already done so before I would write them off and see how you can ammend this.


 7:43 pm on Nov 9, 2006 (gmt 0)

And the little guy gets screwed again.

From an Adsense publisher's perspective, I'm certainly seeing evidence of this on one of my sites, as all my regular "little guy" advertisers, who have small, local businesses relevant to the site, have suddenly disappeared.

I can only conclude they've been priced out of the market. Not good for them, and not good for me. :(


 12:07 am on Nov 10, 2006 (gmt 0)

I am a typical one-guy local business and "tiny guy" as far as AdWords goes. If anything, I am seeing slightly lower CPC and better positions lately, with no big movements in either area. But then I targeted and optimized my landing pages, keywords and ads for QS factors many months ago. I saw my average CTR go up by 30%, to a current average of about 10% CTR for all my ad groups, and average CPCs drop by 25%-30% at the time, and have seen very little movement since.

I actually think it is easier for us "little guys" to deal with this since we have more time and incentive to work on our dinky little campaigns and small web sites than some of the bigger players who may get lost in the sheer volume of what needs to be done to significantly improve their QS.

[edited by: RonnieG at 12:10 am (utc) on Nov. 10, 2006]


 10:12 am on Nov 11, 2006 (gmt 0)

My keywords increaes all the time!I stoped with adwords..Only using adsense.Spend to much cash with adwords


 2:01 am on Nov 12, 2006 (gmt 0)

So you had relevant landing pages and relevant ads, your site could still suck according to them. If you were running squeeze pages or had very little content, you're going to get bent over on min bids.

I like reading that others are dropping out, less competition for me.


 3:20 am on Nov 12, 2006 (gmt 0)

We aren't dropping out. We are being forced out. Our content was fresh weekly. Original, relevant, well-written and lengthy.

I am glad to be out from under the thumb of corporate America (Google).


 5:18 am on Nov 12, 2006 (gmt 0)

Adword advertisers will keep being squeezed for every penny! Try MSN Adcenter, ive noticed better ROI on them lately.


 2:05 pm on Nov 12, 2006 (gmt 0)

Same things here.
Lot of keywords are not more active and GG is asking me 10 times more for bidding that keywords.
Now i am trying an experiment with an ultra specific keywords that point to a page that talk only of this specific argument with the same key in the name and title of the page.
The perfect landing page for that key!

Example : i bid a keywords "red blue yellow widgets" in exact, broad, and phrase match, and make it point to mywidgetswebsite/red-blue-yellow-widegts.htm
What is a perfect landing page if is not that?

Until now seem not working. I will post my results later.
I'm really thinking to try adcenter and yahoo...
Sharing experience about this new QS algo will help us all.


 4:13 pm on Nov 13, 2006 (gmt 0)

Well, I find it hard to believe. But it appears I'm done with adwords too.

Site grossed $49K this month last year and now down to $50 per day. Not worth the hours required to babysit adwords anymore.

Good job Google.


 4:20 pm on Nov 13, 2006 (gmt 0)

sailorjwd, thats a hugh drop. was it only the QS algo that you think came into play with this?


 4:25 pm on Nov 13, 2006 (gmt 0)

I usually don't focus much attention on Adwords & let it do its thing... but I just launched a new site and, like usual, started an adwords campaign to get the ball rolling. Unfortunately, Google seems to be getting extremely greedy. I start w/ a base of $.05 or $.06 per click & check the next day and most of my keywords have been deactivated & they want $.15 per click for most! I search for some of those key words & phrases in Google & there are either very few results, or none! How the heck can they justify demanding more when there is NO competition?!?!


 4:58 pm on Nov 13, 2006 (gmt 0)

So, I just hopped on live chat w/ a Google rep & this is what I found out... It only makes all this worse...

Google determines the past history of the keyword, not how your ad performs for those keywords... The rep suggested that I up the bid to meet their absurd demands & that they may lower it, but there's no guarantee.

They don't care that your ad may perform better than what they predict based on past history. They don't care that $.05/click is better than nothing. They don't care that zero performance is not better performance. They just don't care about their customers & denied being able to do a damn thing about it.

I have keywords and phrases w/ absolutely no adwords ads appearing. They cannot justify, in any way, shape, or form, that they are doing me a favor by deactivating my keywords and phrases and demanding I pay more because, in their opinion, they may not, in some otherly world, perform how they want... I don't give a damn how they think my ads should perform. If there is no competition, I SHOULD NOT have to pay $.20 per click for my ads!

At no time did the Google rep give me a valid response. The rep may "understand my frustration" but refused to do a damn thing about it. Haven't other people been able to get them to do something? Is it because I don't spend hundreds or thousands per month? Is it because I'm not a shareholder?


 5:05 pm on Nov 13, 2006 (gmt 0)


It was 80% QS and 20% smart pricing.

Also, site launched over 6 years ago and been advertising on adwords since adwords started.


 5:05 pm on Nov 13, 2006 (gmt 0)

It's because they want some measure of control over the quality of the user experience once someone clicks on an ad in one of the Google Networks.

Actually, you're doing better than some - going from $.05 or $.06 to $.15 - it might not fit within your margins, but plenty of people are hitting $1.00 or $5.00 in order to keep words active on pages deemed lesser quality.


 6:39 pm on Nov 13, 2006 (gmt 0)

There must be some big problem in the Adwords system!
All keywords in many campaigns are displaying as not active but i'm still getting traffic, less then before but traffic.
Someone else have this?


 6:49 pm on Nov 13, 2006 (gmt 0)

Google determines the past history of the keyword, not how your ad performs for those keywords...

That's the first honest account I've heard yet. In other words, the big question is, are you contributing what Google thinks/knows clicks to the KW are worth, or do you present an opportunity cost?

Not landing page quality, not 'user experience'...opportunity cost.

If you're aggressive in finding CPA bargains you're wearing a target.


 7:15 pm on Nov 13, 2006 (gmt 0)

For example, you can set a daily budget of five pound and choose to pay five pence each time your ad is clicked.

This is a direct quote from the Google AdWords UK sign up page on the help section. We know it isn't true, but while advertised as such, Google must allow all adverts bidding 5p and over to appear. Either that or they have to immediately pull down their false claims.


 7:44 pm on Nov 13, 2006 (gmt 0)

I also had a huge drop in Adwords spendings. The majority of my keywords now cost me $10 a click. Of course I don't pay these crap prices so I am about to be done with Adwords. Unless they return to doing sensible things again.


 8:02 pm on Nov 13, 2006 (gmt 0)

User experience my rear. My feeling is that they are targeting affiliate sites.. period. It doesn't matter what you do (change URLs, add very specific landing pages, etc). Eventually, they will determine that your site/URL is an affiliate site and whack you. Once your URL is targeted, it's dead, dead, dead.

Advertising is advertising.. SERP's are SERP's . They should be kept apart. The fact is that Google makes money by "blurring the lines" between sponsored and natural listings. If they put a big font statement above their money makers such as "ADVERTISING LINKS" then their CTR's and thus their profit will fall precipitously.

That is the benefit of PAID ADVERTISING. You don't have to be an SEO expert. How's their CPA initiative (ie: pushing out affiliates and taking the profits for themselves..) going anyway?


 8:14 pm on Nov 13, 2006 (gmt 0)

Very odd. I had a LARGE number of my keywords get hit with the $5 and $10 per click prices back when the big change happened a couple of months ago.

As of about 5 days ago, virtually all of those keywords came back to their normal CPC and are now active again.


 8:55 pm on Nov 13, 2006 (gmt 0)

User experience my rear

I'd rather not experience your...er...

I can imagine google isn't too keen on their reputation being associated with your rear either. Maybe turn around?

Or add some content to cover up stuff?


 9:01 pm on Nov 13, 2006 (gmt 0)

wow "incrediboy" ..

thought you'd retired ..so what unsubstantiated pearls of wisdom are there on the menu today ..

[edited by: Leosghost at 9:05 pm (utc) on Nov. 13, 2006]


 9:07 pm on Nov 13, 2006 (gmt 0)

thought you'd retired ..

retired, or contract expired?


 9:32 pm on Nov 13, 2006 (gmt 0)

I just emailed Google w/ a recap of my prior online chat conversation w/ a rep & quoted the following false claims off of their US public Adwords site:

Set your budget
There's no minimum spending requirement--the amount you pay for AdWords is completely up to you. For example, you can set a daily budget of five dollars and choose to pay five cents each time your ad is clicked.


 2:46 am on Nov 14, 2006 (gmt 0)

How is that a false claim?

They don't promise to show your ad for that price. They simply say that you can choose to pay 5 cents for it each time it is clicked.

If it is never shown, it will never be clicked. There is nothing false about that.

It doesn't say we guarantee you as many clicks as you want for 5 cents on any keyword you choose for any campaign you run.

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