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New Ad Diagnostics Feature
poster_boy




msg:3151068
 6:35 am on Nov 9, 2006 (gmt 0)

Very cool new feature - shows the status of each keyword when mousing over a magnifying glass icon next to any keyword in your Ad Group. A help bubble will appear with information about your keyword. If your ad isn't showing, you can click 'What can I do?' for more information.

Raises as many questions as it answers, but it is neat - and any transparency is helpful.

Well done.

 

sem4u




msg:3151140
 8:56 am on Nov 9, 2006 (gmt 0)

It is quite a useful feature, giving a snapshot of whether a keyword is showing or not and why.

It has been trialled in some accounts for a few weeks now.

poster_boy




msg:3151145
 9:13 am on Nov 9, 2006 (gmt 0)

It has been trialled in some accounts for a few weeks now.

Didn't see any chatter about it. Looks like I'm a little slow, then...

kea12345




msg:3151153
 9:27 am on Nov 9, 2006 (gmt 0)

I do not really get it...For example, I will mouse over and it says, "This ad is not showing" (or something similar). But, I am getting clicks and impressions for the keyword.

vitaplease




msg:3151157
 9:50 am on Nov 9, 2006 (gmt 0)

I think they generally say your ad will not show if it doesn't show on the first page (first 11?)

QualityNonsense




msg:3151229
 11:54 am on Nov 9, 2006 (gmt 0)

Great new feature. Any increased transparency can only be a good thing.

jam2005




msg:3151324
 2:15 pm on Nov 9, 2006 (gmt 0)

We've had this in our account for a while. I really like the new feature.

Clark




msg:3151574
 6:17 pm on Nov 9, 2006 (gmt 0)

What info does it give you other than increase your bid (which is why I assume my ads won't show when they drop off the list)

Zamboni




msg:3151638
 6:58 pm on Nov 9, 2006 (gmt 0)

Why don't they just have a checkmark or an X beside the keyword. It's kind of a pain in the butt to have to mouse over each magnifying glass. Then you could just mouse over any that have an X and see what the problem might be.

piconsulting




msg:3151784
 9:16 pm on Nov 9, 2006 (gmt 0)

I'd much rather have it generate a list of problem keywords than have to mouseover each one. I really don't see the benefit of this feature.

aeiouy




msg:3151792
 9:23 pm on Nov 9, 2006 (gmt 0)

There is a diagnostic tool that has been there before this feature.

This is just a handy tool to for you to check a specific keyword when looking at them.

Go to tools and run the diagnostic and it will tell you if you have any keywords not displaying and why.

graywolf




msg:3151794
 9:24 pm on Nov 9, 2006 (gmt 0)

Call me crazy but I'd rather actually know why my keyword was disabled for a low quality score in plain text instead of some fancy web2.0 eye candy telling me that it was disabled for some mystery factor.

Pengi




msg:3151819
 9:55 pm on Nov 9, 2006 (gmt 0)

Great new tool - just in time for the QS on content and minimum bid on search increases!

AdWordsAdvisor




msg:3151874
 10:54 pm on Nov 9, 2006 (gmt 0)

I've been forwarding your feedback along to the team behind this tool - so please feel free to keep it coming whether positive or negative (heck, or even neutral!) in nature.

Many thanks. ;)

AWA

RonnieG




msg:3151894
 11:48 pm on Nov 9, 2006 (gmt 0)

I agree with need to avoid having to mouse over the spyglass. Suggestions for graphics:

Green check mark in box if all is OK.

Yellow question mark in box if not showing for keyword due to being paused or because of low usage in searches.

Red X in box if inactive due to low QS or low bid.

Floating over the graphic would still display the additional help/info as it does now.

I am one of those who have been asking for full disclosure of current keyword status, especially those in my "yellow" category, which you would never know without emailing Google tech support, so I appreciate that G is listening on this one!

[edited by: RonnieG at 11:50 pm (utc) on Nov. 9, 2006]

outland88




msg:3152131
 4:02 am on Nov 10, 2006 (gmt 0)

It seems to me they now show two distinct groups.

1. Those keywords that are really, really, disabled.
and
2. Those keywords you probably never knew were disabled but are likely disabled. Hence fourth referred to as the really disabled as compared to the really really disabled.

I thought that needed clarification.

irldonalb




msg:3152558
 2:58 pm on Nov 10, 2006 (gmt 0)

To take a quote from AWA:

The ideas are then ranked by weighing which will benefit the most advertisers, and which will benefit them in the most important / meaningful / actionable / useful ways. At this point brilliant suggestions that benefit a tiny fraction of our advertiser base will almost certainly be moved down the list, while brilliant ideas that benefit the majority of advertiser will be moved right to the top.

I'm sorry but I don't think this tool fits into this criteria. Most advertisers would be confused by this tool. I also donít think some advertisers will know how to use this information to improve their campaign with the diagnostics given.

What does this mean?
You entered a search results page URL that shows ads with lower positions than your ad's position. Your ad is probably showing on an earlier page of search results.

What can I do?
Run the Ads Diagnostic Tool for an earlier page of search results, and you should find that your ad is showing.

Iíve been doing this for years and I donít know what they are asking me to do.

vitaplease




msg:3152592
 3:24 pm on Nov 10, 2006 (gmt 0)

"You entered a search results page URL that shows ads with lower positions than your ad's position. Your ad is probably showing on an earlier page of search results."

irldonalb, I also have one of those. Made me laugh.

What shall I say? My landing page quality is so bad it deserves this cryptic help message? I think the Google bots are now writing the help messages.

Dennis Reinhardt




msg:3152816
 6:14 pm on Nov 10, 2006 (gmt 0)

AWA: I see a text message along the line "increase quality or bid a higher amount". There is no way I know to increase the "quality" of a keyword which is not showing. I *could* replace the keyword with a new one but there is no way to demonstrate higher quality for an existing keyword. So, the only way to get *this* keyword to show is bid more.

OK, I bid more. The keyword is shown as active. I then click the magnify tool and it tells me the keyword is not showing because of low quality. Huh? Is the magnify stuck?

Recommendations:

1) change the text for specific keywords to say something along the line "bid more money" since that is the only option for this keyword

2) add a global suggestion to add new higher quality keywords or replace existing ones

3) fix magnify so that it reflects updates to status ... or kill it. I just don't see that it gives me any real information

deep_alley




msg:3152856
 6:31 pm on Nov 10, 2006 (gmt 0)

Had seen this feature weeks ago. Though it doesn't make sense to have the feature if its going to give silly results like the ad diagnostic tool would give sometimes. It does save time and the headache of going to the diagnostic tool then typing in the keyword and selecting domain and country but yup I dont see this as a feature I would be using a lot.

What would help (not sure if this is already there though) is if the tool gives data for different geos (since campaigns can have multiple target geos). Doubt this would be possible but in the diagnostic tool I could go and select country to check my ads showing up. If it already give geo wise data I apologize for my ignorance.

Syzygy




msg:3154962
 10:25 am on Nov 13, 2006 (gmt 0)

Ad diagnostic tool says:

This keyword is not triggering ads.
Although your ad is showing, its rank is not high enough to place it on the first page...

Which is it; is it showing or not?

Syzygy

sem4u




msg:3154966
 10:36 am on Nov 13, 2006 (gmt 0)

That means it is showing but on the second page or lower. It is confusing and should be cleared up.

arnarn




msg:3159948
 3:56 pm on Nov 17, 2006 (gmt 0)


Hmmm... I wonder what the statistics are on whether this new tool generates more revenues?

Hiccup




msg:3160055
 5:49 pm on Nov 17, 2006 (gmt 0)

Hey AWA,

Get that stupid magnifying glass crap to say this:

"This keyword is not on the first page. To get there bid $x.xx for the last spot on the first page."

Or

"This keyword is not on the first page. Your Quality Score is currently x.xx, to increase your quality score change your landing page to reflect this keyword more."

Now THAT would be useful. (I'm not holding my breath on any of the above suggestions.)

sharewarepro




msg:3160059
 5:52 pm on Nov 17, 2006 (gmt 0)

I don't get it. I just don't see anything new.

It strikes me as typical Google bluster.

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