|Can you get a click for less than 5 cents now?|
"Gurus" ebooks seem to disagree...
I just read "Keyword Masters Course" - one of those free ebook from the company that makes KeyWord Analyzer. In it it says that you can now (after 8/19/05) potentially get a Adwords click for less than 5 cents. Is this true?
On a slight tangent, the book also says that for any given keyword phrase, if there's less than 8 ads on the 1st page of results, then that means that you can definitely get your ad on the 1st page for 5 cents - is that true? It hasn't played out in practice for me, anyways. I've bid on terms where it was a minimum of $1.00 to even be active for search and there was only 1 ad displaced when I did a search on that exact phrase.
|In it it says that you can now (after 8/19/05) potentially get a Adwords click for less than 5 cents. |
This is true. After that date, the offical minimum CPC was reduced from a nickel to a penny.
|...for any given keyword phrase, if there's less than 8 ads on the 1st page of results, then that means that you can definitely get your ad on the 1st page for 5 cents... |
This is false. Minimum bids still apply, regardless of the number of advertisers.
Indeed. Nowadays if you have send users to a landing page containing affiliate links you get slammed with a $10 minimum bid even if there are no ads showing.
what if your affiliate links are on the conversion page instead of the landing page? does this also affect the cpc? thanks
Yes, it is true. For a number of clients, we get many clicks under 5 cents.
These are highly-optimized, well-managed accounts, with heavily tested ads (A/B splits) and landing pages (A/B splits). If you work at it, it can be done.
I think you can get clicks even for less then 0.05 if publisher configures ads correspondingly (like forcing image-only ads, putting too much in the "filter out" list, etc.)
I have an ill conceived site, with ill managed adwords account and keywords that don't appear on the landing page. The landing page is smothered with adsense, AMZ and chitika ads. I get several thousand 1c visitors a day. But they all suk.
This thread [webmasterworld.com] covers my case where, even though there are no ads showing for some keywords/phrases, Google has set a minimum bid requirement (making certain claims on their site false) at $.15 or $.20 even w/ no affiliate links whatsoever. With no ads on the search results page, I should only have to pay $.01, but that's not the case.