homepage Welcome to WebmasterWorld Guest from 54.226.93.128
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Subscribe to WebmasterWorld
Visit PubCon.com
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
Google to broker print ads in newspapers.
The growth of the media empire continues.
grelmar




msg:3147141
 8:21 am on Nov 6, 2006 (gmt 0)

Reuters [today.reuters.com]:

Google said it has invited more than 100 advertisers already buying ads through its Web marketing system to join a three-month test of a Print Ads service that places ads in daily papers including the New York Times and Washington Post.

Looks like their moving into traditional marketing agency turf by organizing cross media campaigns.

What's next? AdWords for TV, Radio?

Yes... They're already working on it.

Google, The Ad Agency.

 

sem4u




msg:3147159
 8:54 am on Nov 6, 2006 (gmt 0)

They did try this before but it wasn't very successful.

grelmar




msg:3147353
 1:52 pm on Nov 6, 2006 (gmt 0)


They did try this before but it wasn't very successful.

Yes, but if you read the article, the Google rep acknowledges the reasons for the previous failure. They've retrenched and come out with a new strategy.

The new product looks more enticing, more in line with traditional advertising buys for print media. They've also lined up a far more impressive crop of print newspapers as partners for this round.

And, credit where credit's due, Phaedrus beat me to the punch with the early rumors [webmasterworld.com]. I missed his post when I presented mine.

aeiouy




msg:3147393
 3:01 pm on Nov 6, 2006 (gmt 0)

Good idea to jump on the print media bandwagon as it is starting to die out.

Newspapers are in a horrible way right now. I am not sure this is a really good long-term move for Google.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved