| 4:53 am on Oct 26, 2006 (gmt 0)|
Like a site or a few sites, targeted on those keyword(s), that are pushing a lot of traffic on those keywords.
| 8:21 am on Oct 26, 2006 (gmt 0)|
If the content traffic is producing no ROI, try reducing the content bids on those adgroups. Alternatively if content is doing well for you, try increasing it on the ones that aren't performing.
| 2:06 pm on Oct 26, 2006 (gmt 0)|
can this be done at the adgroup level? or just campaign
| 2:14 pm on Oct 26, 2006 (gmt 0)|
Hubie - unfortunately, as far as I am aware, you have to select to separate content and search bids at the campaign level. It would be fantastic if Adwords just allowed you to do it on some adgroups and not others, but I do not think this is possible - perhaps AWA might suggest this feature!
Apart from this, how is your revamp going?
| 5:41 pm on Oct 26, 2006 (gmt 0)|
I have found that if you bid right, the content network can be really fantastic. I don't mean bid right, I mean, bidding low.
After receiving a bunch of junk traffic from MFA sites, I set my bid to 1c and wow. I multiplied my traffic without increasing my costs at all.
It's true that that traffic is mostly junk, and low conversions but when you increase the overall traffic by several times, it's better than turning it off.
Just my 1c :P