homepage Welcome to WebmasterWorld Guest from 54.227.146.68
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
Move to content?
Are you considering?
belege




msg:3130564
 10:02 am on Oct 22, 2006 (gmt 0)

Since google search is oversaturated, are you considering moving your campaign to content network? And what % of search click price are you considering for content network?

 

trannack




msg:3130640
 1:24 pm on Oct 22, 2006 (gmt 0)

A always partake in both - it works well for me, especially when I have the odd keyword that has a very high minimum bid - it will still show for content.

belege




msg:3130664
 1:51 pm on Oct 22, 2006 (gmt 0)

and what % of serch click cost are you paying for content?

Pengi




msg:3130691
 2:18 pm on Oct 22, 2006 (gmt 0)

I find some of my content clicks cost the same as my search clicks (I bid the same for both) but some are much cheaper - perhaps 10%.

But I write may Ad and set my bid to attact the visitors I want at a price that I can afford. Any reduction on content clicks i see as a bonus.

trannack




msg:3130705
 2:42 pm on Oct 22, 2006 (gmt 0)

For the bulk of my campaigns I am paying the same. For a couple of ones where I have very high search bids, I bid separately for content at a considerably lower rate - about 10% of what I pay for search.

I have experimented, bidding lower amounts for content that search, but most of the time I get good conversions whether they come from content or search, so i am happy to pay the same.

Tropical Island




msg:3130751
 3:29 pm on Oct 22, 2006 (gmt 0)

I have both and bid quite a bit lower for content than for search.

Lately the follow through on content has been higher than for search.

This is probably due to much higher competition in search where I must pay up to 3 times higher to bet into the top 5.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved