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Content Clicks - how to get more?
Content converts great for me...how do I get more impressions!

 10:05 pm on Oct 18, 2006 (gmt 0)

I have heard rumors that only the Top 3 ranked ads even make it to the content sites. My sites been doing well with content conversions. I'm wondering...if I raise CPC just a touch, and that gets me in the top 3 positions, will I see an explosion of traffic? Or is this an old wives tale about the top 3.




 8:24 am on Oct 19, 2006 (gmt 0)

It cannot be true.

It is conceivable that a site has 3 blocks of ads on a single page - showing a total of 12 Ads (if there are enough advertisers) - it this were to be the case then more than the top 3 would be showing on content.

Nevertheless, I can well imagine that the top 3 dramatically outperform lower ranking ads on the content network.


 4:02 pm on Oct 19, 2006 (gmt 0)

which brings up the question....

where is the best to place to rank in CONTENT ads? We know search, at least for PPC sake can be anywhere from 3rd to 5th in terms of cost/conversion...



 4:06 pm on Oct 19, 2006 (gmt 0)

I think many pages will show the tops ads from different keywords.

Example might be a site about cards with an article about changing a tire. Showing top ads for tires, cars, and auto repair. Am I wrong?


 4:07 pm on Oct 19, 2006 (gmt 0)

I mean to say a site about CARS. Sorry.

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