make better ad.
pay twice as much as he does.
Improve your content.
Improve your site.
Provide better value to your visitors.
I'm not saying you don't do these things, but they are examples of what would affect your ranking in addition to your bid.
Is this just a case of being outbid? That's just part of the system.
Content is same since we are both directing to same URL.
Outbid - He has not completely outbid I am also getting some impression in which I am in position number 1.
I will raise my bid again & write a better Ad
Let us see how that makes a difference
Any other ideas? please...
So let me get this straight.
You say that your
|Content is same since we are both directing to same URL |
So you each pay for separate ads, presumably from separate accounts, that both point to the same URL page. I believe this contravenes the Google Adwords TOS.
Someone correct me if I'm wrong here, or missing something.
Pengi, you are correct..
How can this be happening?
Are you sure you and your competitor are both redirecting to the same URL?
Only one Ad will show at a time thats why I am saying My competitor is kicked me out for that keyword
"So you each pay for separate ads, presumably from separate accounts, that both point to the same URL page. I believe this contravenes the Google Adwords TOS."
"Pengi, you are correct..
How can this be happening?
Are you sure you and your competitor are both redirecting to the same URL?"
No. You are both incorrect, based on your misundertanding of the situation I believe. As long as one ad is showing for the URL, this is within the TOS. It is double-serving that is against the rules. Here, two affiliates are competing against each other in order to be the one that has the right (not the correct word, but the first that comes to mind - based on higher bid and quality score) to single-serve an ad. But, the ad is still only showing once. Hence, within the TOS.
Right. So the situation is that 2 people are bidding on the same keyword for the same landing page.
Simplistically it's clear that the highest bid should win. The only thing I can imagine that could affect this is if Google still rotates the Ads - giving the lower bid a chance. Perhaps the better performing Ad could have an effect.
Assuming they are placed in the same places,Ads could perform better by:
a) attracting more visitors,
b) providing a better conversion rate.
Note - these objectives may "compete" with each other - to provide a better conversion rate you need to attract fewer of the nonconverting visitors.
[edited by: Pengi at 6:50 am (utc) on Oct. 18, 2006]
CTR is the answer here, work on your ad text and keyword match types / targeting. G will still ocassionally rotate your ad in the mix if you're somewhere close and if your ctr/qual score wins, you get the slot.