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Brand New Campaign - KWs already Inactive for Search with $10 min bid
$10 min bid for KWs in new campaign
luvadsensedollars




msg:3098465
 1:53 am on Sep 27, 2006 (gmt 0)

Right away, I'm getting a $10 min bid on keywords in a brand new campaign.

There is no way a human being has looked at my page and downgraded the landing page quality.

I am using a redirect.

Could Google have looked at the code right away?

If so, why not just tell me that there are issues with the page I'm promoting before I bother adding keywords?

I would appreciate any help.

I used to use adwords a lot but am just getting back into it.

 

chief72




msg:3098549
 4:12 am on Sep 27, 2006 (gmt 0)

Check library for posts re. landing page quality score.

trannack




msg:3098662
 6:24 am on Sep 27, 2006 (gmt 0)

Are you using a domain name that has already been hit by an increase in CPC? If this is the case, then there are a lot of threads on here regarding how once a domain name has been hit by massive CPC increases, it is as if that domain name has now got a black marker. If possible try changing the domain name. If this is not possible try asking for a munual review.

deep_alley




msg:3098697
 7:40 am on Sep 27, 2006 (gmt 0)

It need not be because of landing page quality score though. I remember seeing inactive keywords (with minimum bids going upto even $10) even before they introduced landing page quality score.
Most probably this is because of 'historic performance' of the keyword.

chief72




msg:3098927
 12:44 pm on Sep 27, 2006 (gmt 0)

It need not be because of landing page quality score though.

Possible but unlikely IMHO. Nonetheless, with luvadsensedollars just getting back into Adwords, a little light reading re. the L.P.Q.S. will most likely be beneficial at some point.

cubfan




msg:3099023
 2:13 pm on Sep 27, 2006 (gmt 0)

There is no way a human being has looked at my page and downgraded the landing page quality.

It wasn't a human that didn't like your quality score, it was Adwords...do some research on QS and you'll likely figure out exactly what you need to do in order to improve your results.

jtoddv




msg:3099079
 2:45 pm on Sep 27, 2006 (gmt 0)

It wasn't a human that didn't like your quality score, it was Adwords...do some research on QS and you'll likely figure out exactly what you need to do in order to improve your results.

I believe there are specifics that are beyond our control that come into play. And the root of this is determined by the industry the keyword is associated with. This is speculation, but I have seen it in my own campaigns.

Right now I am trying to lower my bid on terms where the supposed minimum is $.20, why is $.20? My landing page is dead on. Keywords are dead on. My ads themselves are getting a CTR of 53.53% and 58.46%.

As per Google...
Your keywords may be marked 'inactive for search' and stop showing your ads on search results if they don't have a high enough Quality Score and maximum cost-per-click (CPC). This is another way of saying that your keyword or Ad Group's maximum CPC doesn't meet the minimum bid required to trigger ads on Google or its search network partners. This typically occurs when keywords aren't as targeted as they could be, and the ads they deliver aren't relevant enough to what a user is searching for.

Sorry, but I think my keyword is dead on, and I have a 58% CTR to prove it, yet my minimum bid is $.20!

Maybe I miss understood, but I had it explained before from Google Reps that they got rid of the minimum $.05 bids in order for you to potentially be charged less if your ads were performing well.

Too me... this is a way for Google to milk an industry for all it is worth.

limoshawn




msg:3099111
 3:00 pm on Sep 27, 2006 (gmt 0)

congrats on the CTR, my "free widget" ads only get 25% - 28% CTR, however CTR does not have anything to do with QS (BS) of the landing page, only the effectivness of the ad.

netmeg




msg:3099122
 3:10 pm on Sep 27, 2006 (gmt 0)

Maybe I miss understood, but I had it explained before from Google Reps that they got rid of the minimum $.05 bids in order for you to potentially be charged less if your ads were performing well.

I have quite a few keywords with minimum bids less than 5 cents, so I think maybe you misunderstood.

rbacal




msg:3099125
 3:14 pm on Sep 27, 2006 (gmt 0)

Sorry, but I think my keyword is dead on, and I have a 58% CTR to prove it, yet my minimum bid is $.20!

How does CTR "prove" anything important? You could write a completely bogus ad going to a junk page (umm...I'm sure nobody has come across THESE, right), and run a high CTR, while misleading people.

jim2003




msg:3099132
 3:19 pm on Sep 27, 2006 (gmt 0)

Well, it "proves" (demonstrates might be a better word), that the ad itself is relevent to the keyword. Nothing of course about the destination.

jtoddv




msg:3099180
 3:54 pm on Sep 27, 2006 (gmt 0)

You could write a completely bogus ad going to a junk page (umm...I'm sure nobody has come across THESE, right), and run a high CTR, while misleading people.

The point is that I am not misleading people and have a landing page that would even possibly rank naturally. To demonstrate this, my click-thrus on the landing page to the final conversion page are nearly 100%. I think this demonstrates that I am hitting the right audience.

rbacal




msg:3099316
 5:32 pm on Sep 27, 2006 (gmt 0)

The point is that I am not misleading people and have a landing page that would even possibly rank naturally. To demonstrate this, my click-thrus on the landing page to the final conversion page are nearly 100%. I think this demonstrates that I am hitting the right audience.

It might, or it might not. In any event, I'll pass on a tip. So long as you continue to think as you are, the chances of your lowering those min. bids are exceedingly low.

I'll pass on another hint. I've been looking at sites mentioned on other webmaster boards from people who have been hit by huge min. bids, and of the dozens of sites I've looked at NOT A SINGLE ONE is free of problems on the landing page OR the domain that would suggest to me (as a human observer) that the "user experience" is problematic.

A lot of people, including many adwords and adsense linked site owners have obviously got very little idea of what a "good" site is. Sadly the standards are ridiculously low on the part of the owners.

...and the QS does not have quite so low standards generally.

Sorry. Make your site worthwhile to visit for ALL visitors and across your site and you'll probably be rewarded with lower min bids.

jtoddv




msg:3099402
 6:30 pm on Sep 27, 2006 (gmt 0)

Sorry. Make your site worthwhile to visit for ALL visitors and across your site and you'll probably be rewarded with lower min bids.

This statement, whether true or not by your observations, doesn't seem to fit the QS model that I know.

My pages, nor my entire domain, should be judged. The specific landing page should only be judged for that keyword. That is also why I build specific landing pages... to convert users.

Perhaps, as you say, Google is treating the QS in this manner, but I can't help but think that this is a skewed way to determine if a site is of quality or not. As far as I am concerned, they should judge one page and that is all. If they break this thought, by going further into a site or other parts of a site, I would love to know where their logic comes from. I buy ads to make conversions as quickly as possible, not have them wander around my site for 10 minutes then decide if they want to buy. That is why I use 1 or 2 page landing pages for most of my buys.

rbacal




msg:3099416
 6:37 pm on Sep 27, 2006 (gmt 0)

My pages, nor my entire domain, should be judged. The specific landing page should only be judged for that keyword. That is also why I build specific landing pages... to convert users.

Much more than the landing page is assessed. That's why simply fiddling with a landing page won't help if your site has other problems.

Remember that while YOUR concern is to convert to sales, it's NOT google's concern necessarily, to the same degree.

A site can convert well for you, and be absolutely an atrocious site by any reasonable standards about other indicators of usefulness, reputability, reliability, etc.

In other words if your site looks schlock even if it sells and converts, you'll still get hit.

Google has stated PUBLICLY that they have concerns about showing sales oriented ads to people using google to look for information, and in fact have altered how ads are shown to reflect this concern. THEIR concern is overall reputation of their products, to EVERYONE, not just people who might buy your widget.

chief72




msg:3099685
 10:04 pm on Sep 27, 2006 (gmt 0)

...and yet another thread descends into Good Google Vs Evil Google.

How many will be accused of being corporate shills? How many demeaned as inept advertisers? How low will it go? Will we see another thread removed from public view? When will EFV show his hand? For the answers to these questions and more, stay tuned folks.

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