Adwords options for inactive keywords - from the adwords help page for inactive keywords: If your keyword is inactive for search, you have the following options:
1)Increase your keyword's Quality Score by optimising for relevancy
2)Increase your keyword's maximum CPC to the recommended minimum bid.
3)Delete the keyword.
4)Do not do anything.
I have just added a campaign for a website www.keyword.com with the keyword "keyword" (as this is the name / domain of my website)
My problem is that this is currently showing the "keyword" as inactive - with a note stating: Increase quality or bid £0.20 to activate
As the keyword is the same as my domain, I wanted to keep costs down to minimum, so I would prefer the option to "Increase quality" rather than "increase bid"
This note from the adwords help page for inactive keywords: Increase your keyword's Quality Score by optimising for relevancy. Optimisation, which is a technique for improving the quality of your keywords, ad and campaign, is the best way to increase your keyword's performance without raising costs.
The QUALITY of this keyword is 100% for my website and cannot be improved
The option stated, "Increase quality OR bid £0.20 to activate"
Is this really an option?
The quality of the keyword cannot be improved, also this is the most desirable option for me and "without raising costs" as stated in the help page for inactive keywords.
I have sent 2 customer support requests -it will be interesting to hear the reply from Adwords support
Has anybody else experienced similar?