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keyword inactive - keyword quality
Can inactive keywords be activated by increasing quality?

 3:08 pm on Sep 12, 2006 (gmt 0)

Adwords options for inactive keywords - from the adwords help page for inactive keywords: If your keyword is inactive for search, you have the following options:

1)Increase your keyword's Quality Score by optimising for relevancy
2)Increase your keyword's maximum CPC to the recommended minimum bid.
3)Delete the keyword.
4)Do not do anything.

I have just added a campaign for a website www.keyword.com with the keyword "keyword" (as this is the name / domain of my website)

My problem is that this is currently showing the "keyword" as inactive - with a note stating: Increase quality or bid 0.20 to activate

As the keyword is the same as my domain, I wanted to keep costs down to minimum, so I would prefer the option to "Increase quality" rather than "increase bid"

This note from the adwords help page for inactive keywords: Increase your keyword's Quality Score by optimising for relevancy. Optimisation, which is a technique for improving the quality of your keywords, ad and campaign, is the best way to increase your keyword's performance without raising costs.

The QUALITY of this keyword is 100% for my website and cannot be improved

The option stated, "Increase quality OR bid 0.20 to activate"

Is this really an option?

The quality of the keyword cannot be improved, also this is the most desirable option for me and "without raising costs" as stated in the help page for inactive keywords.

I have sent 2 customer support requests -it will be interesting to hear the reply from Adwords support

Has anybody else experienced similar?



 4:37 pm on Sep 12, 2006 (gmt 0)

Does your site provide Value for someone searching for "keyword"?

It's clearly 100% related, but maybe the QS algorithm takes into account issues such as the "quality" of the user's experience when they visit your site.

Do you have all the privacy policy and contact details G likes to see?

[edited by: Pengi at 4:42 pm (utc) on Sep. 12, 2006]


 6:35 pm on Sep 12, 2006 (gmt 0)

colintho, the increase the quality thing is just a fake bit of fluff Google uses to hide the fact that they are wanting to increase the minimum bids on single keyword terms.

I have several for different "widget" and [widget] terms that are inactive even though they go to a page devoted to the terms. Other keywords like "blue widget" and "green widget" are fine. I tried paying the 20 cent price for a couple months and gave up last week. They just weren't converting good enough to justify paying the 20 cents for them. At 10 cents they were not too bad, but there really shouldn't be any reason to pay more than 5 cents since there is only three ads displayed for the term in the results. I take that back, I just checked and there is only one now for one of the terms. Google is being stupid and leaving money on the table in this case.


 9:47 am on Sep 13, 2006 (gmt 0)

This site is 100% on subject and site provides 100% "keyword" value

...."quality" of the user's experience when they visit your site

This site is much more direct and targeted than other "keyword" sites

Regarding "quality" issues - I think Adwords should "acknowledge" the effort and cost in relation to obtaining and developing a "keyword".com domain

...........Do you have all the privacy policy and contact details G likes to see?

Yes, we have just published privacy policy, with full contact details, email address & postal address......the site is now complete with over 1500 pages of "keyword" content (site previously was basic homepage for "keyword" with a few links to other "keyword" sites)

I'm fairly sure that within a short time we can get number 1 serps for this "keyword"

I just wanted to temporarily use adwords to "promote" the site and found the "inactive" keyword with the instruction to "increase quality or increase bid" to activate keyword - "unfair"

This does appear to be a money / profit issue rather than quality.....

I shall contact adwords support - again.


 9:57 am on Sep 13, 2006 (gmt 0)

Just sent this to Adwords support:

Can you please help me with this?

I have submitted 2 support tickets about this - I would like to activate this keyword without increasing the min bid

Campaign #20 > keyword 2

my website: www.keyword.com

my keyword: keyword

Inactive for search: Increase quality or bid 0.20 to activate

What are the options for me to increase quality?


 8:15 am on Sep 14, 2006 (gmt 0)

After my third request to Adwords support, the "keyword" for my "keyword.com" site has been made active!

Without increasing the minimum bid! (Thanks Adwords support)

If I understand the Adwords "quality" system - if I now increase the bid to place my advert at the top, if the advert is "good quality" it should attain a high CTR - which then should allow the bid per click to reduce - but maintain the advert at a high position.

Is that right?

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