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Can certain keywords override advertiser's geo-intentions?
Seeing NSW ads in VIC
anallawalla

WebmasterWorld Administrator anallawalla us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3079418 posted 10:58 pm on Sep 11, 2006 (gmt 0)

I live in Victoria and don't see regionally targeted ads that say "Sydney" or "New South Wales" below the ad. When I search for "web design", I see ads geotargeted for Victoria and Melbourne, but if I search for "Sydney web design" I don't see the previous geotargeted ads, but I see a few that are marked "New South Wales". (You can replace with any local business, e.g. dentist, plumber etc)

Similarly, "brisbane web design" shows me ads marked "Queensland", but so does "brisbane sydney web design".

Curiously, "perth web design" shows ads tagged as "Melbourne", suggesting that if there is no ad inventory for that region, then local ads are shown.

It makes sense to show such ads when people are searching for something in a particular city, but I wonder if advertisers know this happens.

 

anallawalla

WebmasterWorld Administrator anallawalla us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3079418 posted 10:55 pm on Sep 16, 2006 (gmt 0)

I can't be the only person seeing this.

This does not work outside the country, e.g. if I search for Chicago or Auckland dentists, I only see my local geo-targeted ones.

DamonHD

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3079418 posted 9:07 am on Sep 17, 2006 (gmt 0)

Hi,

I think careful reading of the geotargetting help text indicates that ads are targetted by the IP address of the user OR clearly identifyable keywords for the selected geo-location.

For example, "Bombay Duck" might bring me up local (to me) geo-targetted fish-restaurant food ads AND wildfowl ads geo-targetted at a large Indian city however far I am from that city.

I'm not convinced that I like this scheme, but that's how it seems to be.

Rgds

Damon

PS. AWA{,2} please confirm/deny.

[edited by: DamonHD at 9:11 am (utc) on Sep. 17, 2006]

RonnieG

10+ Year Member



 
Msg#: 3079418 posted 10:28 pm on Sep 17, 2006 (gmt 0)

I can't speak to the behavior of geo-targeted ads, but I was seeing my own ads for different communities instead of for the community I entered. For example: community1 widgets would bring up my own similar ad for community2 wigits.

What G replied when I inquired about this, is that they have some kind of proximity/equivalent process that will display ads for what they think are other nearby/adjacent, and therefore, in their minds, relevent communities. This may be OK for some products/services that can span communities, and are relatively generic.

However, I absolutely don't want that to ever happen for my ads, primarily because the landing page of each of my ads is very community specific. Therefore, if the user clicks one of G's "substitute" ads, even if it is one of mine, their user experience is actually degraded, because they have been sent to a page that has nothing to do with their original request. So, I now add a list of all of the nearby/adjacent communities as negative keywords in each community specific ad, so even if G thinks it may be relevant, the negative community name prevents the ad from being displayed unless the user specifically enters the precise community name.

[edited by: RonnieG at 10:29 pm (utc) on Sep. 17, 2006]

robertskelton

10+ Year Member



 
Msg#: 3079418 posted 12:20 am on Sep 21, 2006 (gmt 0)

I see the same from Victoria. If I do a USA-based search (by appending &gl=us to the search query URL), and search for "chicago web design" I see ads with Illinois below them.

Looks like, yes Google uses certain keywords to bring up regional ads, but only if you are in the same country. This makes sense, when you consider that there is a Melbourne in Florida, pop. 71,382 (as one example)....

AdWordsAdvisor2

5+ Year Member



 
Msg#: 3079418 posted 6:58 am on Sep 26, 2006 (gmt 0)

Hello everyone,

Sorry for the delay in my reply, but I've been away from the office for a bit.

You are correct in that there are certain geo-related terms that the ads system will use as qualifiers for determining which ads are displayed. If it is recognized as a specific location, you will see ads that have the remainder of your query as a keyword and are targeted to the region specified in your query.

Our favorite example is 'new york hotels'. Chances are pretty good that when you enter that as a query, you're not looking for hotels in whatever city you may be in. You will see ads that have the keyword 'hotels' and are geo-targeted to New York, as well as the standard ads that have 'new york hotels' or 'hotels' and are nationally targeted.

This also doesn't work across international borders, as you've all noticed.

AWA2

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