Msg#: 3076073 posted 9:32 am on Sep 9, 2006 (gmt 0)
I personally believe that a good Click through Rate (CTR) is better. Why? Well, if you have a good ctr i believe you lower your cpc down. I viewed my statistics and I having a CTR of 12.50% for a keyword and Max CPC of 0.10 cents was only charged 0.07 cents a click! So i think a good ctr lowers the cpc. I think it might be better;)
Also from what i've read, in the industry, 1% is a good ctr(click through rate) for most. 2% to 3% is really great. Anything above that is best. So with 12.50% i think my cpc is good and it most likely in my opinion reduced the price. Oh yeah,... aserboni, i'm new to the Adwords system like you are:) I studied an ebook for a while before starting. Been doing it for a little while now. Just a little side info;)
Msg#: 3076073 posted 12:30 am on Sep 12, 2006 (gmt 0)
You definitely want to work on both, because both have a factor in your ROI, high CTRs giving you lower CPCs and better ad placements, and potentially more clicks from higher placements, and higher conversions giving you more revenue per click.