I logged into my adwords account and got this message
" Our program terms have changed. As part of our ongoing efforts to improve the Google AdWords program for advertisers and users, we've updated our Terms and Conditions. Please review the new Terms and Conditions below, then indicate your acceptance. "
Sorry for being a bird brain but I can't understand whats changed. Seems pretty straight forward for a guy who doesnt do anything out of the ordinary.
ANy comments? Whats the opinion of the ad word guru's here
The main difference as far as I can tell is that they have added the fact that you now accept a google crawl across your adwords/sense campaigns to assess a quality score for your landing pages which has seen an increase in alot of advertisers min cpc's.
A bit more digging and I found out that you can opt out of the crawl but you get penalised for doing this ( your min bids go up anyways!)
Whether they should or whether they would is the question....I greatly doubt it...the old T's and C's I believe had a paragraph that states Google can make changes to their systems at any times and you accept them etc...
Seems the new T's and C's just make things a little clearer as to what the latest major change that they have initiated is...as it has been and I am sure was predicted to be a generally unpopular move on their behalf as for many advertisers things have got a whole lot more expensive - new financial implications in the adwords setup....new T's and C's!