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AdWords Invalid Clicks Rate (ICR)

 5:04 pm on Aug 29, 2006 (gmt 0)

Since Google started showing Invalid Clicks Rate (ICR) as a reporting option within AdWords, I've been monitoring ICR on my personal AdWords campaigns (all political in nature). In my case ICR's have tended to fluctuate between 5.5% and 9.0%, for campaigns where content bids are ~1/5th search bids and still accounting for ~40% of total clicks.

I'm not sure what the AdWords T's & C's says about sharing ICR data, but I would love to hear from other advertisers what their ICR is. Anyone else want to share?




 2:31 am on Aug 30, 2006 (gmt 0)

ICR? I don't see any ICR in my Google account? Where do you find this ICR?


 4:50 am on Aug 30, 2006 (gmt 0)

Go to the Report section, create a custom report where you can choose the fields, and check the 'invalid clicks rate' box, then run the report.

They don't make it particularly easy to find, do they?



 5:54 am on Aug 30, 2006 (gmt 0)

Hiya Shorebreak...

Interesting data - thanks for pointing it out.

Depending on the global region, I'm anywhere from 2.5% to 7.5%... the US is near the low end of the range, Asian countries at the high end.


 4:36 pm on Aug 30, 2006 (gmt 0)

Thanks for the info!

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