Green_Grass
msg:3048246 | 8:32 am on Aug 16, 2006 (gmt 0) |
Try using the content network. Bid significantly less for this , though. Also if nothing is working, review your ad text and try to get some guidance from your competitors maybe?
|
samseo
msg:3048270 | 9:06 am on Aug 16, 2006 (gmt 0) |
What is the average position of your keywords?
Is it above 5? If not you may want to bid more and get in top 3-5 positions. Also, do your ads reflect the keywords typed? Are you using the Dynamic Keyword insertion feature? Ex. {keyword: Health Insurance Quotes}? where "health insurance quotes" is teh default headline that will show up - if the keyword typed did not qualify for the headline. If the user had typed "Insurance California" - your ad headline will show "Insurance California" - and I think more users will click on this ad because they see the keyword they typed. Helps?
|
trannack
msg:3048301 | 10:03 am on Aug 16, 2006 (gmt 0) |
Great advice from Samseo - although be very careful that you are not bidding on anything that could be deemed a trademark, as you may well get repercussions. If you plan on using th squiggly brackets I would suggest you set up a separate adgroup for these words. Sometimes a word and/or phrase you bid on may not be quite appropriate to appear as the heading for your advert. For example you may bid on "widgets blue cheap" - this would not ba very enticing heading for an advert, whereas Cheap Blue Widgets would read better. But apart from that I find the squiggly brackets an extremely useful tool. Good Luck!
|
idolw
msg:3048325 | 10:23 am on Aug 16, 2006 (gmt 0) |
how about targetting more countries and languages if it makes sense for you?
|
Yangtze
msg:3048593 | 3:02 pm on Aug 16, 2006 (gmt 0) |
Thanks!
My average position shown in Adwords is above 4.
The strange thing is that I can't see my own ads, if I type my keywords in Google. My setting for Adwords is Global and Any Language.
|
Khensu
msg:3048616 | 3:16 pm on Aug 16, 2006 (gmt 0) |
If you bid on the content network start a new campaign and turn search off. Then geo-target to more affluent and/or frendly areas for your ads. Also 20% to 25% of your search bid is a good starting point.
|
|
