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How to get more clicks from Adwords?
Yangtze




msg:3048220
 7:49 am on Aug 16, 2006 (gmt 0)

I have budget to spend $100USD per day on Adwords.

At this moment, I receive around 15 to 25 clicks only, and it only cost me only $10 to $20USD per day.

I have already raised bid to $1.5 per click, and $500USD/day budget in Adowrds setting, it does not show any difference in results.

What should I do to get more clicks?

And another question, which I type my keywords at Google.com, I did not see my own ads? My settings are global and any language.

[edited by: Yangtze at 7:50 am (utc) on Aug. 16, 2006]

 

Green_Grass




msg:3048246
 8:32 am on Aug 16, 2006 (gmt 0)

Try using the content network. Bid significantly less for this , though.

Also if nothing is working, review your ad text and try to get some guidance from your competitors maybe?

samseo




msg:3048270
 9:06 am on Aug 16, 2006 (gmt 0)

What is the average position of your keywords?
Is it above 5? If not you may want to bid more and get in top 3-5 positions.

Also, do your ads reflect the keywords typed? Are you using the Dynamic Keyword insertion feature? Ex. {keyword: Health Insurance Quotes}? where "health insurance quotes" is teh default headline that will show up - if the keyword typed did not qualify for the headline. If the user had typed "Insurance California" - your ad headline will show "Insurance California" - and I think more users will click on this ad because they see the keyword they typed.

Helps?

trannack




msg:3048301
 10:03 am on Aug 16, 2006 (gmt 0)

Great advice from Samseo - although be very careful that you are not bidding on anything that could be deemed a trademark, as you may well get repercussions. If you plan on using th squiggly brackets I would suggest you set up a separate adgroup for these words. Sometimes a word and/or phrase you bid on may not be quite appropriate to appear as the heading for your advert. For example you may bid on "widgets blue cheap" - this would not ba very enticing heading for an advert, whereas Cheap Blue Widgets would read better. But apart from that I find the squiggly brackets an extremely useful tool. Good Luck!

idolw




msg:3048325
 10:23 am on Aug 16, 2006 (gmt 0)

how about targetting more countries and languages if it makes sense for you?

Yangtze




msg:3048593
 3:02 pm on Aug 16, 2006 (gmt 0)

Thanks!
My average position shown in Adwords is above 4.
The strange thing is that I can't see my own ads, if I type my keywords in Google.

My setting for Adwords is Global and Any Language.

Khensu




msg:3048616
 3:16 pm on Aug 16, 2006 (gmt 0)

If you bid on the content network start a new campaign and turn search off. Then geo-target to more affluent and/or frendly areas for your ads.

Also 20% to 25% of your search bid is a good starting point.

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