Msg#: 3047306 posted 1:04 pm on Aug 16, 2006 (gmt 0)
"Does the "cost per click" have anything to do with "click through rate"? "
Yes with a caveat. CPC price used to be much more in line with actual click thru rates. Once Google added the quality score factor of the CPC algorithm, click thru rate has become (in the majority of the cases) less of factor in the how the price is determined.