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MySpace / Google Deal = Dilluted Clicks?
MySpace is a place only for teens?
RockSolidWes




msg:3040255
 6:21 pm on Aug 9, 2006 (gmt 0)

Google and MySpace reported a 900 million dollar deal yesterday. From my understanding, Google will pay 900 million dollars to MySpace as long as they meet certain traffic volumes in exchange for Google ads on MySpace.

I feel like the traffic from MySpace will be very diluted with teen, rendering the traffic useless.

We purchased some links from MySpace directly in the past, and the average age of the lead was under 18 -- and the lead quality was poor.

My questions: Does MySpace have enough traffic to dilute the Google Advertising network with teens?

Will it become diluted?

Will MySpace be considered 'search partner' or 'content network' or both?

How will 'smart pricing' fit into all of this?

Wes

[edited by: RockSolidWes at 6:23 pm (utc) on Aug. 9, 2006]

 

ddogg




msg:3040327
 7:19 pm on Aug 9, 2006 (gmt 0)

I think it has a good chance of completely ruining the search network. The traffic will be terrible. Google should not implement this without allowing us to specify demographics. MySpace has that data available so it's perfectly feasible, at least for searches from logged in users.

Or create a completely new 'social network' traffic type to go along with the search network and content network.

The bottomline is they cannot simply lump in MySpace traffic with their current search partners. It would screw everything up. Hopefully they are smart enough to realize this..

TypicalSurfer




msg:3040335
 7:22 pm on Aug 9, 2006 (gmt 0)

G$$G has to realize 900 million in revenue over a 3 year 9 month period just to break even so they'll do what they have to do to make it happen revenue wise. If it(myspace) winds up as a search partner I'm sure you'll hear some howling.

[edited by: TypicalSurfer at 7:42 pm (utc) on Aug. 9, 2006]

kevinpate




msg:3040599
 11:34 pm on Aug 9, 2006 (gmt 0)

> MySpace is a place only for teens?

perhaps a more accurate description is pre-teens through mid 20's, excluding the collegiate crowd, as Joe and Jane College have their own face place to hang out.

Hipsoul




msg:3040807
 4:02 am on Aug 10, 2006 (gmt 0)

It all depends what you sell...this is great news for me!

Teens spend the most money online (well, their parents money!).

Windslide




msg:3041118
 12:23 pm on Aug 10, 2006 (gmt 0)

Hi,

Yes Myspace its a site, mostly, for teens.
Of course it all depends on what you sell. But it is also true that teens are not big online buyers, we all know that. So I guess from now on, most of my clicks from Content Network will be non quality for me.

Regards.

wired in asia




msg:3041131
 12:34 pm on Aug 10, 2006 (gmt 0)

How can myspace be only for teens. Even Borat has his clip there. Check out borat dot tv. :-)

Windslide




msg:3041135
 12:37 pm on Aug 10, 2006 (gmt 0)

You are right!

but I didnīt say ONLY, I said mostly.

Regards!

aeiouy




msg:3042227
 5:02 am on Aug 11, 2006 (gmt 0)

Since MySpace is the most trafficked site in the US, I think it could impact it in a huge way.

I am not too happy about it. Definately would prefer to be able to filter out of MySpace, as a target, but I suspect that is not beneficial to Google and won't happen any time soon.

RockSolidWes




msg:3043849
 2:18 pm on Aug 12, 2006 (gmt 0)

It can work. If they do put AdSense on profile pages, they need to find a cleaver way of targeting the ads on those pages. I'm sure Google will come up with a cleaver way to target, but it won't work for all industries.

Best tool for online marketers: Test, Test, Test

But I do hope they allow us to opt-out of certain sites in the future. Some traffic is just worthless, but I must admit since they implemented smart pricing, conversion costs have been excellent.

So there are many ways Google can help advertisers, if this MySpace deal and traffic are huge as expectations predict.

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