I think it has a good chance of completely ruining the search network. The traffic will be terrible. Google should not implement this without allowing us to specify demographics. MySpace has that data available so it's perfectly feasible, at least for searches from logged in users.
Or create a completely new 'social network' traffic type to go along with the search network and content network.
The bottomline is they cannot simply lump in MySpace traffic with their current search partners. It would screw everything up. Hopefully they are smart enough to realize this..
G$$G has to realize 900 million in revenue over a 3 year 9 month period just to break even so they'll do what they have to do to make it happen revenue wise. If it(myspace) winds up as a search partner I'm sure you'll hear some howling.
[edited by: TypicalSurfer at 7:42 pm (utc) on Aug. 9, 2006]
> MySpace is a place only for teens?
perhaps a more accurate description is pre-teens through mid 20's, excluding the collegiate crowd, as Joe and Jane College have their own face place to hang out.
It all depends what you sell...this is great news for me!
Teens spend the most money online (well, their parents money!).
Yes Myspace its a site, mostly, for teens.
Of course it all depends on what you sell. But it is also true that teens are not big online buyers, we all know that. So I guess from now on, most of my clicks from Content Network will be non quality for me.
|wired in asia|
How can myspace be only for teens. Even Borat has his clip there. Check out borat dot tv. :-)
You are right!
but I didnīt say ONLY, I said mostly.
Since MySpace is the most trafficked site in the US, I think it could impact it in a huge way.
I am not too happy about it. Definately would prefer to be able to filter out of MySpace, as a target, but I suspect that is not beneficial to Google and won't happen any time soon.
It can work. If they do put AdSense on profile pages, they need to find a cleaver way of targeting the ads on those pages. I'm sure Google will come up with a cleaver way to target, but it won't work for all industries.
Best tool for online marketers: Test, Test, Test
But I do hope they allow us to opt-out of certain sites in the future. Some traffic is just worthless, but I must admit since they implemented smart pricing, conversion costs have been excellent.
So there are many ways Google can help advertisers, if this MySpace deal and traffic are huge as expectations predict.