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Google AdWords Forum

Exchange Rates?

5+ Year Member

Msg#: 3009808 posted 9:05 pm on Jul 15, 2006 (gmt 0)

Hi adwords guys, I think there are 2 of you on this forum so I hope that one of you can help me.

I have the following question and I have not been able to get a relavant answer from the adwords support staff for several months. I think the answer should be easy to find for you guys so please do help me as I dont know who to ask anymore.

Let me just describe the situation briefly so that you understand the importance of my question and the importance of a correct answer.

I currently have my account set to USD for all clicks, billing etc. As my local currency is not the USD. I am getting charged a pretty horrible exchange rate by the bank for the dollars I spend on adwords and therefor I have looking at ways to improve that situation. I have been informed by adwords support that I can change my account with some difficulties into my local currency. That would be a possibility for me to get rid of those horrible exchange rates used. However, I will need to know what exchange rate is being used by Google or its bank for their conversion.

For example. I am paying on avr 1 USD per click for a certain keyword. If you then let me change all account to my local currency then I would see the amount per click in my own currency. The exchange rate that is used for converting this dollar into my own currency is of great importance as it will show me if its in anyway beneficial to do this change in currency used for my adwords account.

What I have tried to explain to the adwords reps is that there can be big differences between exchange rates. Is the buy, mid or sell rate used for the exchange rate conversions? Is it the buy or sell rate of your local bank or the central bank etc etc. There can be upto 4% or more difference between one and the other and this makes a difference of tens of thousands of dollars for me on a yearly base.

I hope that you understand that its of critical importance that I know what type of exchange rate (i.e mid market rate central bank)is used. Your finance department should be able to answer this in a minute I assume as its information that is needed by any business that relies on forex rates. Please can you get this answer for me?

So far I have received varfious answers from the support staff including: 1) The exchange rate is determined by the click through ratio (my god, how can you give this form of irrelavant reply) 2) My bank is the one who decides (wrong as you would bill me in my currency and therefor my bank would pay you in my currency) 3) My favourite reply: Google is unable to inform you of how the exchange rate is calculated.

The answers above have taken me nearly 3 months to get. Most of the times I simply got no reply at all. Can we please now find the answer and help a good customer because I really dont see why this is taking so long. Its very frustrating. Please help me!


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