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Will Google's Change Make National News?
Why Not?
rehabguy

10+ Year Member



 
Msg#: 3005315 posted 9:49 am on Jul 13, 2006 (gmt 0)

Gas prices have doubled in the US in the past couple of years, costing me about $1,500 per year more. This is national news.

If a stock went up 15% in a single day, it would be national news.

If Wal-mart decides to raise their prices by 50% overnight, this would be national news.

So when Google suddenly deactivates and raises the price of keywords by 1,000% or more in a single day (.05 to $5/click or more), wouldn't the Drudge Report or Fox News or somebody want to pick that story up?

I'm sure there are enough webmasters here that someone knows somebody in the news business!

News Alert: Google has unsettled thousands of small businesses with a 1,000+% increase in pay-per-click cost without warning, sending many small mom-and-pop companies out of business almost overnight.

Here's a quote from a popular web site, WebmasterWorld.com:

So that puts us at $573,000 per month that Google has decided they don't want. A tangible $6.8m in annual revenue that is gone right now.

How many more? At this rate, I bet we could find almost $20m in annual revenue impact -- and given that there's probably 10-100x more people out there that have been impacted that are reporting here ... those would be some significant numbers!


 

pdivi

10+ Year Member



 
Msg#: 3005315 posted 2:51 pm on Jul 22, 2006 (gmt 0)

EFV, you're absolutely right. I'm discussing factors having to do with human psychology (risk aversion) so I have no clue what will happen. Future earnings will have to tell the story. Maybe unaffected advertisers will simply think that the hammer only falls on the 'bad guys', so they're safe. Or maybe they'll think it could happen to anyone, and they'll hedge by pulling spend from Google.

We'll see.

europeforvisitors



 
Msg#: 3005315 posted 3:18 pm on Jul 22, 2006 (gmt 0)

If I sound skeptical of the "unhappy advertisers abandon Google" scenario, it's just because most of us have read similar claims on the AdSense and Google News forums month after month, year aftar year.

Every time some AdSense publishers get banned or certain types of publishers see their earnings drop, we see dire predictions that publishers are abandoning AdSense for YPN. Yet every quarter, AdSense revenues go up and "Ads by Goooooogle" boxes remain on vast numbers of Web sites.

Similarly, every time Google Search does a new update or tightens the screws with a filter, we see claims that users are fed up with Google and are switching to Yahoo and MSN Search. Yet Google's share of the search market continues to grow.

Let's remember, too, that some unaffected advertisers are pleased by the recent changes (as we've seen in posts on this forum). Those advertisers won't be going anywhere soon.

The new landing-page/quality-score requirements may be news for those who are affected, but for many (most?) advertisers, they're non-events. And for the vast majority of consumers and media reporters, they're non-news. To put it another way, who outside of this industry pays much attention to what's being said on SEM Web sites or in SEM newsletters? (And for that matter, who can claim with straight face that coverage of Google's AdWords changes in the SEM media have been universally negative?)

DamonHD

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3005315 posted 6:45 pm on Jul 22, 2006 (gmt 0)

Hi,

Also, stories where a large chunk of the people "hit" seem to resort to name calling and personal insults at the drop of a hat tend to have low credibility with many people (journalists, readers, etc), especially when it seems clear that many of the name callers are incapable of or unwilling to look at their own situation logically and/or from another point of view.

So, I'm sure that at least some entirely innocent AS/AW users have been hit by G's QS change, but I'm also pretty sure from the ugly noises being made by many of the complainants that G may be better off without their bile and trouble and grey-to-black hattery. And those ugly noises will probably be seen by G the same way.

Rgds

Damon

Alex_Miles

5+ Year Member



 
Msg#: 3005315 posted 7:34 pm on Jul 22, 2006 (gmt 0)

If I sound skeptical of the "unhappy advertisers abandon Google" scenario, it's just because most of us have read similar claims on the AdSense and Google News forums month after month, year aftar year.

If it were restricted to webmasters, I'd agree with you. But I'm hearing it from clients. People whose Adwords accounts I manage.

The longer Google stays in denial, the worse the fall will be when it comes.

RStein68 said..

Set up a website that professionally describes the issue then send polite emails to the high dollar Google partners, sponsors, advertisers...

I like the bit about the website, but instead of emailing everybody, which takes ages, it would be faster to just email Reuters. :)

[edited by: Alex_Miles at 8:00 pm (utc) on July 22, 2006]

europeforvisitors



 
Msg#: 3005315 posted 8:08 pm on Jul 22, 2006 (gmt 0)

The longer Google stays in denial, the worse the fall will be when it comes.

Again, I'm skeptical, but why speculate? Google's quarterly earnings reports will tell the real story soon enough.

jimbeetle

WebmasterWorld Senior Member jimbeetle us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3005315 posted 8:30 pm on Jul 22, 2006 (gmt 0)

The change might not make the national news, but analysts that track G are aware of it. It was a prepared talking point in the earnings announcement (Earnings Conference Call transcript [internet.seekingalpha.com]), so the folks at Google do think of it as a major accomplishment. A couple of analysts did ask questions about it.

It's a bland, somewhat interesting read, and shows Brin pushing this as a selling point, which to him, well, it is.

Alex_Miles

5+ Year Member



 
Msg#: 3005315 posted 12:32 am on Jul 23, 2006 (gmt 0)

Again, I'm skeptical, but why speculate? Google's quarterly earnings reports will tell the real story soon enough.

You think real stories are told in earnings reports?

I like price action.

Jimbeetle said..

It was a prepared talking point in the earnings announcement

Yes. Funny that. They had the counter argument ready.

Of course its possible to blow a hole a mile wide in it. They just figured no-body would, because they'd be too busy redesigning websites like good little proles.

[edited by: Alex_Miles at 12:42 am (utc) on July 23, 2006]

charliemunger

5+ Year Member



 
Msg#: 3005315 posted 2:44 am on Jul 23, 2006 (gmt 0)

It could make press coverage globally, yes.

But I doubt it will.

A story that hyped up lost revenue with real life examples would probably get attention if placed in the right context... would be good for short termist stock holders to get a bit a bit of inside knowledge on it. Not that the founders care about share prices, as long as they think they are making users happy and alienating advertisers, they really dont care (I mean, they didnt want us there, they hate ads).

But yes, it could get coverage if done correctly.

Alex_Miles

5+ Year Member



 
Msg#: 3005315 posted 6:48 pm on Jul 23, 2006 (gmt 0)

Well, there are two ways of going about it.

Website with a name, and address and a phone number for an official or semi-offical pressure group to send out press releases.

Man, I hate that. Its so old.

And the way I usually do it. A private email to a journalist or an editor or two with an amusing slant on that part of the story already covered, with sources.

I prefer the second way because it gives the target nothing to aim at, but the first way creates a bigger splash.

There is a third way my friend does it and that is to write the article yourself and submit it for publication, often this article will be about someone she knows caught up in the situation.

All of these require topicality and an angle.

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