I have a site that clearly got targeted by Google as being of low quality. It's a small site with the majority of pages having been placed into supplemental results and my adwords quality score became such that words I had been bidding .10-.15 and getting traffic from were made inactive for search with new minimum bids of $1.00 - $10.00. Ouch!
The site was focused completely on the topic being advertised but did not have a great deal of content something I went about fixing. I have now added content to the existing pages and more than tripled the content from the original 8 pages to around 30. After these adjustments I changed the landing page for several keywords to new pages that were more relevant and waited to see what would happen. When nothing had changed in 2-3 weeks I went and added new keywords that were very targeted to the new content and waited again. When nothing had happened after several more weeks I resumed a previously paused Ad Group from the campaign, set new landing pages on some of the keywords that fit the new content, doubled most of the bids on the keywords and waited - nothing.
I have claimed the site in google sitemaps, which google has suggested would add some credibility to the site. At this point I have no new pages indexed in google though they are indexed in yahoo and msn and it appears adwords has not re-considered my quality score.
My questions are:
1)Is this a big daddy index issue since most of the site was listed in supplemental it simply won't be looked at for months and months? (Cache on some of the site pages show all the way back to May of 2005 though googlebot visits the site at least every 2-3 days and usually daily.)
2)Is there anyway to trigger or encourage adwords/google to take a new look at this site?
3)Am I doomed to another 6 – 12 months of relying on yahoo search marketing and msn adcenter before Google decides to re-cache my pages and re-evaluate my quality score?
I can see Google suggesting I need to improve my site but I find it slighly offensive that they say "improve quality or bid $x to activate" when they don't seem to care if I have improved the site's quality or not.
[edited by: WallyBob at 11:37 pm (utc) on July 11, 2006]