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Switching domains to raise RPM? Earnings differences between domains

8:39 pm on Feb 14, 2018 (gmt 0)

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joined:Aug 9, 2017
posts: 4
votes: 1

My main domain that I've been using for the past 5 years, and 100+million PVs has had it's RPM steadily dwindling since March of 2017. As of now it's down 3-5x less than it used to be.

I believe something may have happened that caused the domain to be considered poor quality in adwords, hence the decrease earnings. Or just over 100+ million pvs many advertisers have blacklisted the domain in adwords. This is just a theory, though.

I have thought of a few ways to lift my RPM back up, and was hoping someone could tell me if any of them would work. Basically, I'm thinking if I can swap the domain, it'll clear any blacklists have an renew RPM.

Idea #1 - Use an entirely new domain, to have a fresh start in adwords, and hopefully raise RPM

Idea #2 - Switch my domain from HTTP to HTTPS (if it works like a new domain), to have a fresh start in adwords, and hopefully raise RPM

And a few questions:

-Is my theory on the domain being blacklisted/smart priced plausible?

-Does changing the domain from http to https cause adsense & adwords to view the site as a new entity, like it does for Google search indexes?

-Do earnings/RPM drastically differ between domains, all other things being equal and I simply change my domain without changing any content/layout?

-If one site is blacklisted or considered poor quality does it affect the rest of the sites in the account?

Thank you in advance to anyone who can help me here! I really, really appreciate any responses.
1:20 am on Feb 15, 2018 (gmt 0)

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joined:Aug 15, 2017
votes: 8

I have done both of these things.. https and new domain... it has no effect. I am in the same boat as you.. a drop in earnings overnight. If it is a type of smart pricing.. its account wide from what i can tell.