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Google AdX: what is the process for inclusion?
CentennialEmpire




msg:4696898
 12:17 am on Aug 21, 2014 (gmt 0)

We've been with Adsense since ~2005 and in 2012 we rolled out DFP.

Over the last year or so we've been approached by a few firms that represent their own AdX account and offered to include us in their account, however, I'm not keen on giving up 15-20% of our revenues for what may very well be only a 15-20% uplift in earnings or it may be less, and we end up receiving less revenue as a result.

So that being the case what is the method of gaining entry into AdX without having to go through a third party?

Like I said we're already running DFP and AdX would be a simple inclusion within DFP that would compete alongside Adsense, right?

We serve approximately 25MM ad impressions per month.

Thanks for your help.

 

Globetrotter




msg:4697194
 8:15 pm on Aug 21, 2014 (gmt 0)

Good question, I would like to know the same thing. They all seem to have their own code and network, but it didn't work before so why would it work now?

Would be great if you could by pass some of these networks.

CentennialEmpire




msg:4698159
 12:26 am on Aug 27, 2014 (gmt 0)

Is there a way to contact you privately?

And yes, they have their own code which replaces our code, but that also takes complete control out of our hands and places it into someone else's. For a publisher that has in-house resources to manage their advertising networks through DFP or another ad server giving up so much control for AdX then giving away a cut is a real big gamble.

poppill




msg:4699506
 11:23 pm on Sep 2, 2014 (gmt 0)

Going through this myself right now. I think its just a matter of your rep.

Globetrotter




msg:4700981
 6:25 am on Sep 10, 2014 (gmt 0)

You can send a message bij stickymail.

This week I got two different companies offering me the same. Question is what is the difference and why would you choose one over the other?

What if you add two different Google Adsense accounts and let them compete, isn't that the same?

ning




msg:4701474
 7:17 am on Sep 12, 2014 (gmt 0)

To get AdX, talk to your Google account manager. You need to be pretty big to be accepted. but they can always apply for you. If you don't have a Google account manager you are probably too small publisher.

Globetrotter




msg:4701482
 9:22 am on Sep 12, 2014 (gmt 0)

Do you mean big in adservings or big in revenue?

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