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Google AdSense Forum

If it weren't for Adsense, I'd be a millionaire!
Can it be true?

 7:32 pm on Jun 13, 2014 (gmt 0)

Just curious. With all the comments on this and other boards related to Adsense woes, rumors of Adsense being ready to fold, and Adsense being solely responsible for various personal economic meltdowns, I'm wondering if Adsense is really the sole cause of the reported woes or if other factors are in play in most cases. So, without further blathering, proselytizing, guessing, suggesting, characterizing, criticizing or veering off topic on my part, I'll simply pose the following questions and leave it to see what bubble's up.

"Is Adsense the SOLE cause of an economic downturn you are currently experiencing?"

"Are there truly no other factors involved? Season? Weather? Reduced Traffic? Dying niche? Etc?



 8:23 pm on Jun 13, 2014 (gmt 0)

I somehow think you have it the wrong way round. We are all here because we have made money out of adsence. We have used adsense because we made more with that than we would have with anything else, or because it was easier to use.
If we are now making less with adsence than we used to, we need to work at making more somehow - not blame adsense for any meltdown.

There may come a time when I no longer use adsense but I am not at that position yet.


 8:32 pm on Jun 13, 2014 (gmt 0)

If we are now making less with adsence than we used to, we need to work at making more somehow - not blame adsense for any meltdown.

HEY! We'll have none of that common sense stuff around here! LOL :)

Nicely stated though!



 8:51 pm on Jun 13, 2014 (gmt 0)

I started using AdSense when it came out, but found there were a lot more rewarding ways to leverage my content and have been using AdSense as a general filler type of advertising for content that I don't have better options for currently.

I had removed AdSense from most of my sites when I started running into people affected by accusations without a hearing that cost them earnings, I guess around 2009 - 2010 and had not looked at putting any back into service until different setups made their ads preferable in some parts of some sites. I don't think even today they account for near 1/8 of my available space. Where I see any performance, I scale up, but in most cases I am better off using my other options. The ups and downs of one option have far less effect.

I know this is directed at people who have relied on AdSense earnings primarily and they probably have different views, but to me it is not very productive to rely solely on one strategy to do anything. You can get left without a floor under your feet in some cases.


 9:19 pm on Jun 13, 2014 (gmt 0)

I am not experiencing an economic downturn at the moment.


 9:30 pm on Jun 13, 2014 (gmt 0)

If we are now making less with adsence than we used to, we need to work at making more somehow - not blame adsense for any meltdown.

Couldn't agree more. What I'm looking for is even one case where someone can say that their economic downturn was solely caused because the Adsense program went south with no other factors involved.


 10:46 pm on Jun 13, 2014 (gmt 0)

The only reason you'd experience an economic downturn is if you just did it wrong or got lazy. If you didn't pay attention to the changes and got left in the dust, it's your fault. If you were too lazy to research and hired a shady seo to do a lazy job and got you 10k links for $10, it's your fault. It all comes down to being lazy, that's just the wrong way to do things when running an online business.


 11:40 pm on Jun 13, 2014 (gmt 0)

Well I can look back to AdSense as far back as the third day it started for all of us. That was about mid-June, 2003.

Yes certain friends had been mentioning it would becoming available to the great unwashed masses of the rank and file Webmasters. Not just those chosen big players. I adopted my traditional "wait and see" attitude.

On the third day I was "strong-armed" by glowing reports into replacing my Amazon rotating SSI ads for an AdSense trial. I was confidently told, real time reporting would tell me within 24 hours whether it was a good or bad decision.

Classic understatement.

Within the first four hours live, I had earned almost one months Amazon income. Obviously a no-brainer decision.

Facts most of you will perhaps neither believe, or might churn your stomachs over:

Fact #1: The last time any of my sites were content updated in any way, was about twelve months BEFORE AdSense was even invented - strange but quite true. Haven't really written a new page since about July, 2002.

Fact #2: The biggest, and only "AdSense impacted" change I have ever experienced in over ten years, was way back when they tightened up the click area down to a click-able link. For those who can remember, again strange but true.

Fact #3: Excepting for the impact of #2 above - AdSense over the years has produced, as a "generalisation", constant CTR and constant EPC figures - when looked at over a prolonged period.

I always ignore day to day, week to week, or even month to month volatility.

Fact #4: The only impact upon my earnings, whether it be AdSense, Amazon, Commission Junction or others, has been purely down to loss of traffic over the years, more pronounced in recent years. Not in AdSense itself.

Many factors are at play here, not the least Mr. Googles Zoo in recent years. Linking sites from my peer group in my genre have also disappeared as many of us pass away, this equates to loss of direct traffic. Since AdSense was invented, I estimate the number of competing sites in my genre has exploded at a rate exceeding the number of new people searching the internet for my topics. No doubt for other genres as well.

I am consoled by remaining friends with the expression - "Imitation is the sincerest form of flattery".

Fact #5: Many may bitterly disagree with this next statement, but if there were no AdSense, nor any internet advertising - most of you wouldn't have web sites.

Mine came about 16 years ago by pure accident, when trying to explain complex technical explanations requiring schematics, formula etc. Impossible to do in an email discussion forums back in those days. I created my first web page in 1998, it still exists, and as far as I know it is still the only web page of its type in existence. Think of a topic like:

"Left handed, blue and green striped, pink polka dot topped, widgets for right handed people suffering from arthritis and a heart condition"

AdSense has been a fun ride over the great many years for me, it continues to remains so, it has given me a very generous supplementary income in my retirement since 1998.

ALL: Think of all those things you would have done, or would do, if you were in my shoes?

I would do none of them at all, I never made my sites for AdSense. Indeed my sites already largely existed even before Mr. Google existed.

If I were prepared to invest the time you might, I'd go back to my old day job as a consultant, and charge obscene sums of money - assuming I even cared.

My sites exist to teach, not to make money. NO, I can say I have never been adversely affected by AdSense, nor its policies.


 12:04 am on Jun 14, 2014 (gmt 0)

My first (event) site was created long before AdSense or Google - mostly because I was researching events to take my godson to, and got tired of people calling me up to ask for the info.

But it's true that had there not been an AdSense, I wouldn't have made so many more sites nor started my publishing business.


 11:47 am on Jun 14, 2014 (gmt 0)

My original two sites way pre-date AdSense (one even Google). I actually discovered AdSense's arrival when a competitor's site announced using it. :)

AdSense has greatly improved its performance over the years. No complaints.

The only ups and downs are due to traffic's quality, amount and type, not AdSense at all.

And I've learnt that the trick to AdSense is to work the traffic, not AdSense itself (the illusion of 'control' with AdSense's various dials and knobs is entertaining, but ultimately pointless.)


 5:56 pm on Jun 14, 2014 (gmt 0)

The only ups and downs are due to traffic's quality,

I agree that traffic quality is the key. If you have the right type of traffic, even if you don't have a lot of it, you'll do well.


 10:20 pm on Jun 14, 2014 (gmt 0)

"Is Adsense the SOLE cause of an economic downturn you are currently experiencing?"

I'm currently experiencing an economic upturn, but AdSense isn't part of it.

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