I have been running a 250+ pages html website that runs Google ads extensively. This week, the website has been migrated to WordPress. For the WordPress site, we have now generated new ads which have been placed into the WordPress pages.
Since the html pages are no longer available, I want to know how the ads and the specific ad channel should be managed from here on so that there are no technical problems or penalties?
1. Deactivate the Channel? 2. Hide the ads from the account?
If that means the old pages are actually no longer available, as in they have been deleted from the server, you don't need to do anything else.
Did you create new channels for the WP site, or just new ad sizes, layouts etc?
If you created new channels for the wp site I'd still leave the old channels active for a while and watch the "sites" section of your stats to see if they are being shown anywhere else. Also they might still get served from various caches, if you haven't used noarchive on the pages. They could also be showing up as clicks earnings in your stats if you haven't used the allowed sites feature.
Msg#: 4664202 posted 5:43 am on Apr 21, 2014 (gmt 0)
On a side note, you did remember to 301 redirect those pages to the wordpress pages right? Nothing worse then getting bombed by google due to not redirecting properly.
We created all the pages in WordPress in a subdomain and later moved it to the root (and then deleted the html pages). We did use a redirection tool to redirect cat pages which could not be created in WP with the same extension.