|What If AdSense Is Not Broken?|
Perhaps a rhetorical question but it needs to be asked since some/possibly many AdSensers are doing well meanwhile some/possibly many are doing very badly.
For example I used to get 1,000 clicks a day now I am lucky to get 20-30, where have all those clickers gone?
Quite simply does that market for my widget clickers not exist any more?
Is this the root of the problem some/possibly many are experiencing, for wont of a better description "the collapse of certain online widget products"?
I know in my global widget industry that our widgets are selling, in fact in the USA real world sales are way, way up over the past 2-3 years and I am also seeing this in many other countries as well yet AdSense earnings would suggest that people simply are not clicking like they used to.
The fact that people are not clicking yet sales are up means that buyers are getting their widgets however not sourcing them through clicking on ads. Maybe Google's SERPs are good enough now so that people do not feel the need to search as much, maybe local widget suppliers have taken notice what buyers want and stock more and better widgets, maybe it is something else altogether that I haven't yet noticed.
So back to the question, what if AdSense really is not broken and this is your new widget reality, and, it has to be said, also Google's new reality of doing such a good job with their SERPs. If this were to be true then Google has also shot themselves in the foot and may explain their recent declining results from AdSense.
My take is pretty basic. Corporations are there to increase stock value. So long as that isn't going down, then nothing is actually broken. As long as things are legal and the stock goes up, then any part of the business that appears broken, is in fact not broken. How can something be broken if the stock value rises? To me Adsense/Adwords is all part of the same mothership.
It's like if my ads get more and more clicks. I'm not going to say it's broken if all the other publishers are failing am I? In addition the SERPS aren't broken if the stock keeps rising. All is good. From that perspective I'm not expecting some great turnaround.
Not every market is going to do well with search engines, organic or paid or sometimes both. One of the biggest issues I've always had with new clients is getting them to understand that some niches are too small to be significant among a billion searches a day. That there really aren't hundreds of thousands of people looking for their products in Google (let alone the Display Network) and who are actually looking to buy something, and not just curiosity seekers and tire kickers.
I don't really think of that as broken. More like evolving.
Redbar, I think a deep drive into how these widgets are actually being found and bought in the market space in is order.
AdSense is not the only mechanism to find and purchase widgets..
I'm being the Devil's Advocate here trying to get others to think how and why their clicks are down other than AdSense being "broken" since, for so many, it seems to have happened so quickly. Mine hasn't been quick, it's being a steady and gradual decline over the past two to three years and mirrors Google's own charts and I can see precisely when and how mine have been reduced, it amazes me that Google has done this to themselves but then again we have been repeatedly told that Search and Advertising are completely separate departments.
Insofar as widget sourcing is concerned I have a huge volume of confidential widget trade information, both national and international, and I have no intention of revealing it for free on an open forum board.
|wa desert rat|
Something in Adsense is broken or why would Analytics suddenly show double pageviews compared to Performance?
I've been convinced for some time that the varying experiences surrounding Adsense reported on this board and elsewhere is rooted in the variation of our business models, marketing strategies, target markets, niches, etc. If one person is doing better recently and another is doing worse but they're both relying on the same program, then it really comes down to how each is employing the program. Could be as simple one niche going out of fashion while another is becoming increasingly popular. At the same time there can still be a general downword trend in the program. I understand the concept of protecting proprietary things and limitations on discussing niches here so it isn't always easy to get to the root of an individual's situation. I think it's both possible for the program to be in decline while some enjoy success and others not. The question for me has always been, what are these two groups doing differently?
|Something in Adsense is broken or why would Analytics suddenly show double pageviews compared to Performance? |
Spam robots, site downloaders, improperly coded tracking code, competitor pageview bombing you, etc...
Did anyone stop to consider that it was not G taking back legitimate clicks but rather adjusting for double reporting?
Every morning, I sit down at my computer and log into Analytics to see how everything went over the past day. It is something I have done for years. It is just a habit on how I start my day, like most people's coffee.
Lately - like for weeks and weeks now, I have been getting very pissed off because for some amount of time between the hours of 8Am & 10AM EST, Analytics data for the previous day goes bonkers - typically in the form of doubling traffic from the pervious day though it can also be missing data or partial data. It annoys the hell out of me. I have to wait until Google gets its self sorted (perhaps the servers need to get a coffee from their famed cafeteria before they function correctly?) before I can feel like I am starting my day.
It never occurred to me to scream that Analytics is lying to me about how much traffic I get. It's not like I think that when this doubling and misreporting disappears at around 10AM that for some bizarre reason Google is hiding half my traffic.
No, what I think is that Analytics is somehow overlapping data. Likely having to do with the fact that I am on the East coast and they are on the West coast and that they offer real-time data but whose data is real time? Annoying yes, but not a conspiracy.
As I know for a fact it is happening in Analytics, it would not surprise me at all to find out that AdSense
is having a similar issue as well.
haha hannamyluv I had the same issue a few times they would report double from the day before!
I'm having a crazy issue now I can't see that days visitors at all!
The amount of visitors for that day is off the screen.
|wa desert rat|
|Did anyone stop to consider that it was not G taking back legitimate clicks but rather adjusting for double reporting? |
Both Performance and Analytics get their data from the same Java code we insert into our web pages but in order to satisfy your scenario Analytics would have to have some influence on Performance. I got the idea that Analytics was just deepar analysis of the data but that Performance side was the source.
I've seen the double reporting of pageviews in Analytics but Performance always had data that agreed better with Piwik.
Is there some reason to believe that Analytics is responsible for the click counts on the Performance pages?
|but in order to satisfy your scenario Analytics would have to have some influence on Performance |
No, what I said is that as it happens in Analytics, it opens the possibility of it happening in AdSense reporting. I never said that Analytics was influencing AdSense reporting. Actually, they likely use 2 different datasets (which also drive discrepancies but that is another topic) and 2 different compiling systems.
My point was that Google's reporting is not fool proof - no matter what system you look at, especially if you are looking at data from the past 24 hours. If one is having problems, it makes sense that other similar systems would have problems too. I have not been over in the AdWords forum in awhile, but I bet that if we asked, some people over there would report that AdWords data in the morning sometimes looks wonky (and to be fair, they would probably scream that Google is trying to fleece them too).
I'll be honest, I had an instance early yesterday morning where income was high then dropped back down. But, I never stopped and said "Damn you Google, you stole from me." What I said, was "hmm... I have like 7 years historical data and that RPM is shockingly high for my website and it is way too early in the morning for my site to have made that much." And when it went away, I said "Ahh.. their darn reporting was broken again. That's what I get for hovering over my stats like a vulture. I should know that I should wait until the next day to look at info coming out because I already know that Google has some issues with 'real-time' data."
|Both Performance and Analytics get their data from the same Java code |
|Spam robots, site downloaders, improperly coded tracking code, competitor pageview bombing you, etc... |
Why is google analytics unable to track this, when adsense can ?
I initially disregarded this thread.
|What If AdSense Is Not Broken? |
Actually - ever since mid June, 2003 - I've never thought it ever was!
Flakey? Oh yes!
|For example I used to get 1,000 clicks a day now I am lucky to get 20-30, where have all those clickers gone? |
This, I think depends on whether your traffic is gone or you're still receiving somewhat equivalent numbers in traffic. If the traffic is gone, then obviously, so would be the clickers.
If the traffic is still there but the clicks are gone, then the finger is pointing at things like ad relevancy, and the dramatic changes in text ads (if you display text ads on your site). There could also be a change in the quality of the traffic which goes to what kind of traffic the SERPS (and other sources) are delivering as the OP eluded to.
My gut reaction, and the one I have based my Adsense strategy on is that the changes in text ads require some dramatic rethinking as to how they are used. Yes, that whole mess is still in a state of flux so it's a frustrating exercise to get something dialed in and then see it change overnight. Doesn't make me happy in the least but it is what it is so (without being a complete reactionary to every little change) I keep looking at what I can do to take advantage of what these units have to offer and it's having an effect.
Actionability isn't what it used to be. How do you say "click me" without an underlined link these days? That's what I'm asking myself.