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AdSense Direct
netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4639026 posted 7:06 pm on Jan 21, 2014 (gmt 0)

You can easily manage directly sold ads from within your AdSense account, and show them on your pages without needing to make any changes to your site’s code. AdSense Direct is currently available to publishers and advertisers located in the U.S., and we hope to expand further in the coming months.


[adsense.blogspot.com...]

Interesting. Not sure I'm on board but I have to look into it more. Most of my reason for going direct is to not be so reliant on Google.

 

bumpski

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4639026 posted 8:49 pm on Jan 21, 2014 (gmt 0)

"You’ll get a link to send to the advertiser, where they can upload their ad and pay for the deal with Google Wallet"


Pay for the deal with Google Wallet?

Don't have time to look deeper.

ember

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4639026 posted 9:05 pm on Jan 21, 2014 (gmt 0)

Most of my reason for going direct is to not be so reliant on Google.


Agreed, so it seems odd that Adsense would offer this.

avalon37

5+ Year Member



 
Msg#: 4639026 posted 9:10 pm on Jan 21, 2014 (gmt 0)

I wonder how else Googe is monetizing this service? Aside from whatever the charges are from using Google wallet, I'm assuming Google is charging some % of the agreed upon deal with the advertiser correct?

jpch



 
Msg#: 4639026 posted 9:25 pm on Jan 21, 2014 (gmt 0)

@avalon37 - I had the same question so I went to my ads and played around with the settings. Choose a site and choose and ad. It will give you a recommended price to charge which is apparently 2.5X as much as the ad placement has been earning. It then appears that Google keeps 15% for themselves and Publisher gets 85%. I'd be thrilled if I could get 1.5X as much let alone 2.5X and keep 85%. Somehow this seems to good to be true?

jpch



 
Msg#: 4639026 posted 9:41 pm on Jan 21, 2014 (gmt 0)

Some Helpful Answers:

https://support.google.com/adsense/answer/3064333?hl=en

avalon37

5+ Year Member



 
Msg#: 4639026 posted 9:46 pm on Jan 21, 2014 (gmt 0)

So I don't know enough about ad serving fees, etc. to know if 15% cut for Google is high or not.

jpch



 
Msg#: 4639026 posted 9:53 pm on Jan 21, 2014 (gmt 0)

They are taking 32% from AdSense. If I can get a higher RPM than AdSense and can keep 85% Vs. 68% then it seems like a great deal. I just need Direct Advertisers now.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4639026 posted 10:04 pm on Jan 21, 2014 (gmt 0)

Yea, that's the thing. The really *hard* part of doing direct advertising is actually getting the advertisers (which is part of the reason to use AdSense in the first place) The rest of what they're offering to do - that's not really worth 15% to me. I just got done building a whole advertising shopping cart in Gravity Forms, complete with payment processing and everything. Took me two days. I have some advertisers, and now I have to go get more - that's the part I'd pay for.

ember

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4639026 posted 10:27 pm on Jan 21, 2014 (gmt 0)

I'd pay for someone finding me more direct advertisers, too. That takes a LOT of time and effort. The rest I can do myself.

permie

5+ Year Member



 
Msg#: 4639026 posted 9:50 am on Jan 22, 2014 (gmt 0)

Does anyone know if it allows you to target your direct adsense deals via country or do you have to sell an ad unit space to the whole world?

jpch



 
Msg#: 4639026 posted 11:45 am on Jan 22, 2014 (gmt 0)

You sell the space for an entire day so however much traffic from wherever is what the advertiser gets.

Chris13



 
Msg#: 4639026 posted 5:29 pm on Jan 22, 2014 (gmt 0)

I wonder how else Googe is monetizing this service?


Hum, my first thought was that google would now have a connection with a new advertiser and could eventually market other sites (possibly competing sites) to this this advertiser. I'm not saying that is their intention, but we've all seen what happens after they've amassed enough data in an area.

Although, with more options made available this could become a viable publisher tool.

My site is too regionally dependent to have one advertiser hog one adunit for the entire site, unless they were a national company. I'd need to be able to break it down.

EditorialGuy

WebmasterWorld Senior Member Top Contributors Of The Month



 
Msg#: 4639026 posted 2:18 am on Jan 23, 2014 (gmt 0)

I got a survey from Google a number of months back that asked how I'd feel about a Google direct ad program (or classified program, or something along those lines). Possibilities ranged from "You sell the ads, Google serves them for a small percentage" to "Google sells and serves the ads for a higher percentage." (I'm paraphrasing the survey questions.)

I liked the idea of a program where Google did the selling (even at a cost of 35% or so), and I wished they'd gone that route. The program they came up with sounds like more bother than it's worth, for both the advertiser and the publisher.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4639026 posted 1:52 pm on Jan 23, 2014 (gmt 0)

I wonder if they will put any restrictions on the kinds of ads. For example, companies that sell fireworks aren't allowed to advertise with AdWords (but I typically get a lot of requests from these companies) That's fairly innocuous, but what if it were ... p*rn? or pills? or guns?

avalon37

5+ Year Member



 
Msg#: 4639026 posted 3:48 pm on Jan 23, 2014 (gmt 0)

I guess I'm curious also if AdSense would add the traditional AdChoices small arrow indicator? If so, no way AdSense allows publishers to do direct ads with guns, #*$!, pill companies.

motorhaven

10+ Year Member



 
Msg#: 4639026 posted 3:40 am on Jan 24, 2014 (gmt 0)

I use Google DFP which can backfill with Adsense, send my advertisers an invoice through Paypal, and pocket the 15% (minus Paypal fees). I don't see what value this offers me over my current solution.

loner

5+ Year Member



 
Msg#: 4639026 posted 10:00 am on Jan 24, 2014 (gmt 0)

No. There's no point in letting Goo know any more about me and my business than they already think they do. No sense in showing them how to flank me.

ChanandlerBong

5+ Year Member



 
Msg#: 4639026 posted 8:11 pm on Jan 24, 2014 (gmt 0)

Imagine signing up to this and questions for adding new advertisers include:

URL of advertiser's website:
email address of website's admin:

and both are required and must be correct/verified. And deep in the T&C which nobody reads, it says "G retains the right to contact all advertisers that you add if you use the program."

You've just helped G add another potential client in AdWords. Are you ready to do that? Talk about giving the fox the keys to the chicken shed...

matrix_jan



 
Msg#: 4639026 posted 8:36 pm on Jan 24, 2014 (gmt 0)

You've just helped G add another potential client in AdWords.

Like they didn't know about google :)

If so, no way AdSense allows publishers to do direct ads with guns, #*$!, pill companies.

You bet. Adsense is not allowed on websites with such content. Ads can be seen as content... And it's the same adsense code that is going to serve those ads.

hannamyluv

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4639026 posted 5:27 pm on Jan 27, 2014 (gmt 0)

It looks like it is just to offer advertising by the day, rather than per thousand. This makes sense for smaller sites, but not so much for larger sites.

Lame_Wolf

WebmasterWorld Senior Member lame_wolf us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4639026 posted 1:08 am on Jan 28, 2014 (gmt 0)

For example, companies that sell fireworks aren't allowed to advertise with AdWords


If I type "fireworks" into Google, I do not see adverts. However, If I type "fireworks for sale" then there are related adverts on Google.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4639026 posted 7:12 pm on Jan 28, 2014 (gmt 0)

I only see one related ad here, so maybe the rules are different over there. The only one I see is a firework product offered by a major retailer, and it probably is just part of their ginormous product feed (it's a Product Listing Ad (formerly Google Shopping)). The rest of the ads I see are for signs, graphics, flowers, things with fireworks patterns, but not actual fireworks.

Also pyrotechnical companies (who put on big commercial displays) can advertise ("fireworks displays" is acceptable, but not "fireworks")

[support.google.com...]

(Essentially the same policy for Bing too. At least Google had no problem with me for AdSense; back when there was a YPN I never could convince them I wasn't selling bombs)

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