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Google AdSense Forum

    
Ineffective Interest Based AdSense Ads
Dear Google, take this in count, it affects advertisers and users
explorador




msg:4629331
 3:41 pm on Dec 10, 2013 (gmt 0)

Dear Google Adsense Team:

I use Bing, Yahoo and G search engines for... searching. I'm a webmaster/developer, etc. and A). One of the hosting companies I use has been so bad I decided to get another one, so I searched and compared. B). I wanted an alternative cross platform developing tool so I also searched and compared. To my surprise, a tool I used in the past changed it's name so I searched about it, specially developer comments and reviews. It was mostly about that: searching reviews, comments and comparisons.

I made up my mind and solved both situations. Still, I'm seeing ads everywhere about specific brand of hosting services and software tools for developing. My searches were made A WHILE AGO... and since then I'm seeing ads about things I won't buy, things I don't care about, totally irrelevant (really). You could be showing an ad about "webmaster toys" and I would probably click on them...

So, in short, you could as well be showing empty spaces all that time, is the same for me. Besides... sorry but one of the dominating ads about hosting is about a company I DON'T LIKE so this is mostly irritating. Including ads with coupons and discounts is not helping.

Considering the many pages I have browsed with Adsense Ads about that stuff while reading articles and discussions from webmasters hasn't had any impact on the metrics that by far I didn't click on any of those ads for a long time and still they appear. Sure, I'm a nobody, my opinion means nothing, but think about it. Even random ads would have been more useful than that all that while.


Didn't use "widgets" because is about two every day webmaster things and is totally unrelated to my websites. Besides the forum is filled with such words (hosting and developer-ing-software-tools)


------------------------------------


Trying to make that issue webmaster oriented. How can we change something on our sites? to avoid readers be looking at nonsense ads? or stalking ads?

 

matbennett




msg:4629349
 4:18 pm on Dec 10, 2013 (gmt 0)

That really an AdWords issue, rather than AdSense. It also sounds like it is advertisers causing the issue with poorly constructed campaigns.

When I've done re-targeting campaigns I've usually capped the number of times any user sees them in a day. You usually only serve each recipient for a fixed number of days after them set the tracking cookie.

Unfortunately people with more money than sense can make any form of advertising annoying very quickly. That's particularly easy to do with retargeting.

netmeg




msg:4629356
 5:05 pm on Dec 10, 2013 (gmt 0)

Right. This is not a Google issue, it's an advertiser issue. Google is at fault only to the extent that it has put a tool in the hands of inexperienced advertisers who are using it as a sledgehammer rather than as a laser. I almost never use an impression cap higher than ten, but that's just me.

I actually don't know if blocking an advertiser will also prevent their remarketing ad from appearing on your site - it's a good question.

But basically, since it's by and large a self serve advertising platform, there's every opportunity for an unskilled advertiser to shoot himself in the foot - except that he also may wing the publisher with some shrapnel as well.

(I myself was stalked by a large glazed donut for *years* from one of those social groupon type places I looked at ONCE. If it hadn't eventually stopped, I'd have taken out a PPO)

icedowl




msg:4629367
 5:42 pm on Dec 10, 2013 (gmt 0)

I'd prefer that glazed donut over the refrigerator that followed me around for weeks on end after we'd already bought a new one. And I never saw it on my own sites, just on the serps and other's sites.

I really don't think there's a dang thing we can do about it. I might see an oil well company, you might see an automobile manufacturer, and the next person might see some hotel ad. Just because we may have visited a site to read a news article.

martinibuster




msg:4629370
 5:52 pm on Dec 10, 2013 (gmt 0)

Well, it's an AdSense issue so far that it affects AdSense publishers revenue. Our revenues are dependent on AdSense showing the best advertising. Unless the IBAs the OP saw were CPM, Google's IBAs may have lost revenue for the publisher sites that the OP visited. That's bad news for those publishers and bad news for us who have not opted out of showing IBAs.

We do have some control over the ads shown on our sites.
https://support.google.com/adsense/answer/142293?ctx=as2&rd=1

You can opt out of showing ads that are based on user interest and demographic categories (for example, 'sports enthusiasts' or 'inferred age: 18-34'). In turn, Google will not use visitation information from your sites to help create interest and demographic categories. However, you cannot opt out of showing ads to users based on their previous interactions with the advertiser, such as visits to an advertiser's website.

Please keep in mind that by opting out, you'll decrease the number of ads competing to appear on your website, which may decrease your potential earnings.

To opt out of ads based on user interest and demographic categories:

1.Visit the Allow & block ads tab.
2.In the sidebar, make sure “Content” is selected.
3.In the horizontal bar across the top of the page, click the Ad serving tab.
4.Under the "Interest-based Ads" header, select the appropriate option.

IanCP




msg:4629392
 7:44 pm on Dec 10, 2013 (gmt 0)

I've said it before, so I'll say it again: AdSense ads follow me around AFTER I've made my purchase [usually on eBay], sometimes for weeks later.

Yes it is an advertiser issue, BUT it is also a publisher issue in as much there is zero prospects of people having made their purchase already, will click on the ads appearing on our sites.

netmeg




msg:4629404
 7:50 pm on Dec 10, 2013 (gmt 0)

See this is part of the communication problem.

I for one don't consider interest based advertising the same as remarketing advertising, and even as an advertiser, I don't think that one is a subset of the other. I don't think Google does either. That snippet that martinibuster posted just proves my point.

My reasoning is this:

Interest based advertising means that Google serves you ads based on what it believes to be your interests. Google is the one doing the targeting.

Remarketing ads are served based on some interaction you may have had with the advertiser. The advertiser is doing the targeting.

These might look similar on the publishing side, but on the advertising side, they are really really different. The ads that tend to "stalk" you are much more likely to be remarketing than IBA ads. If Google is showing you Interest Based Ads based on a category it thinks you are interested in, they're not going to show you the same ad over and over and over, without your having clicked on it - they have the math to tell them that's not a good idea (and they're in it to make money too) Plus for any given category, they have a metric ton of ads to cycle through.

But a remarketing campaign typically will have one or two ads, and those are the ones you see over and over because the advertiser hasn't properly adjusted his immpression caps. I have a strong suspicion that's what the OP saw.

Look at what martinibuster posted here:

You can opt out of showing ads that are based on user interest and demographic categories (for example, 'sports enthusiasts' or 'inferred age: 18-34'). In turn, Google will not use visitation information from your sites to help create interest and demographic categories. However, you cannot opt out of showing ads to users based on their previous interactions with the advertiser, such as visits to an advertiser's website.


This would lead me to believe that Google thinks Interest Based Advertising IS NOT the same as remarketing, as it specifically stats that you cannot opt out of showing ads to users based on their previous interactions with the advertiser.

So that also answers my question above - you can opt out of showing IBAs on your site, but you cannot escape the remarketing ads. At least not as a publisher. There's probably some obscure way to do it as a user.

Chrispcritters




msg:4629435
 11:20 pm on Dec 10, 2013 (gmt 0)

Keep in mind that as an AdSense publisher Google still has an auction going for that impression which backs into a CPM rate. Google will show that ad that will most likely earn the publisher the most money. As annoying to webmasters as they are, properly executed remarketing campaigns have a very high CTR (and often high conversion rates for the advertiser).

swa66




msg:4629438
 11:31 pm on Dec 10, 2013 (gmt 0)

Yeah, I'm seeing right now ads all over the web for a <widget> I bought from an online store and have in use for a week now. The ads appear to come from the online store and are ALL over the web. I checked: it's adsense...

I already bought it ... (bought it the same night I searched for it), yet it'll haunt me for a long time to come.

Doesn't work, won't work, can't work.

Great way to build a relation with a visitor: show him his least preferred stalking ad.
Nothing in it for us but bad things.

And it gets to users so they install ad blocking software ... great way to destroy it all for all of us.

littlecubpanda




msg:4629470
 1:08 am on Dec 11, 2013 (gmt 0)

Yep, I've been seeing ads for things I searched a long time ago -- they just show them over and over.

Whatever the case, the RPM for contextual vs. interest-based is almost exactly the same for me all year. So I have no complaints from an Adsense perspective, it works.

avalon37




msg:4629707
 3:57 pm on Dec 11, 2013 (gmt 0)

Interest based ads YTD are performing much better for me. And even better now that holiday retail season has kicked in. Depends on the industry content. Probably works much better for business to consumer versus business to business.

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