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Google AdSense Forum

What's your worst AdSense Ad Unit Size?

Msg#: 4622326 posted 12:05 pm on Nov 10, 2013 (gmt 0)

My worse ad is a 160 by 600 on the right side of all of the pages.
It's my biggest ad and I would have thought it would perform great. But it performs terrible.
Any solutions?



Msg#: 4622326 posted 4:00 pm on Nov 10, 2013 (gmt 0)

not really any solution, it's worst because advertisers bid less for that size ads in general.

you could however get that ad unit additional eyeball time if you place navigational menus adjacent to that unit. But that eats into your useable content areas.

but if you have that much space to either side of your page, a 300x250 usually performs better. I assume you use those units as pure display and not going for targeted text in-content.

I would personally combine the use of 300 x 250 + leaderboard banner + 160 x 600 to get the most of bids for each individual sizes, placed on your most visible locations to garner the most attention and potential clicks.


Msg#: 4622326 posted 4:06 pm on Nov 10, 2013 (gmt 0)

Btw, my own personal setup now consists of CPM/CPA ads served by other ad agencies (vertical specific) above the fold.

I then place my adsense ads further below the page to where I know my visitors would go. Such as either in content, below content or next to navigational positions.

I am happy with my setup and they are probably going to last until the end of this holiday season.

I see less raw adsense earnings, but the combined total trumps pure adsense alone, and the combination strategy trumps going pure third party agency as well.


Msg#: 4622326 posted 10:29 pm on Nov 11, 2013 (gmt 0)

160x600 used to be my best paying ad unit up until the redesign, now its my worst. 300x250, 336x280 and leaderboard work the best.


Msg#: 4622326 posted 3:00 pm on Nov 13, 2013 (gmt 0)

I use a 300x250 in the sidebar, and one 728x90 above the content, and one below the content. Works very well for me. I do not care for the 160x600 size at all.


Msg#: 4622326 posted 7:54 pm on Nov 13, 2013 (gmt 0)

@fumanchu How does the ctr compare in the three ad sizes?


Msg#: 4622326 posted 10:19 pm on Nov 13, 2013 (gmt 0)

728x90 gets higher ctr. By far. But the 300x250 does still do well in its own way. 160x600 never did all that great for me, and it takes up too much space in the sidebar.


Msg#: 4622326 posted 12:11 am on Nov 14, 2013 (gmt 0)

Which 720x90 does better the one on top or the one on bottom?


Msg#: 4622326 posted 6:14 am on Nov 14, 2013 (gmt 0)

Depends on the day, oddly enough. I've seen days where the bottom one kicks ass and then vice versa. So I leave them both there and it works out fine. There's no way to predict which will do better on a consistent basis.

Just put one before the content at the top of the article column, and one after it right after the content ends. If you need to then make your article column wide enough to fit the 728x90 right over the title of the article. Don't put it way at the top of your blog, it should appear right in the article column itself.

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