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Image Ad Colours Matching Site Colours
-is this happening?
IanTurner

WebmasterWorld Administrator ianturner us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4621385 posted 7:26 pm on Nov 5, 2013 (gmt 0)

I've noticed something odd over the last few weeks, the image ads provided by adsense seem to be matching the theme colours of the site.

Thus if you have a site with pink as a theme, you are more likely to get pink ads. If your site is blue then ads are also more likely to be blue.

Most of the time the ads are reasonably on topic, but there seems to be more topic variation than there used to be. Sometimes I get something that is right off the wall - ad is a perfect colour match for one of the main images on the page but the topic is way off what I normally get.

 

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4621385 posted 8:00 pm on Nov 5, 2013 (gmt 0)

Well... they definitely have the technology to do that if they wanted to, but I haven't seen it myself.

SevenCubed

WebmasterWorld Senior Member



 
Msg#: 4621385 posted 8:11 pm on Nov 5, 2013 (gmt 0)

It's not that THEY have the technology. There are a few websites out there in the wild that permit inputting a webpage URL and it will immediately return the average colour of the collective of colours contained within the page. THEY, once again, probably just adopted the technology that someone else created.

But as for applying it in the manner that IanTurner is indicating is kinda nifty.

IanTurner

WebmasterWorld Administrator ianturner us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4621385 posted 8:53 pm on Nov 5, 2013 (gmt 0)

I've noticed it most on white sites with few images.

Also discount ads that are fairly obviously remarketing, as these seem to completely override the rest of the adsense display algo.

lucy24

WebmasterWorld Senior Member lucy24 us a WebmasterWorld Top Contributor of All Time Top Contributors Of The Month



 
Msg#: 4621385 posted 10:42 pm on Nov 5, 2013 (gmt 0)

Isn't this exactly the kind of thing that would get you banned if it was you doing it instead of them?

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4621385 posted 11:02 pm on Nov 5, 2013 (gmt 0)

I don't think so.

IanTurner

WebmasterWorld Administrator ianturner us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4621385 posted 10:19 am on Nov 6, 2013 (gmt 0)

No Lucy, at one time it was recommended that you match your adsense ad colors (for text ads) with the colours for your site.

lucy24

WebmasterWorld Senior Member lucy24 us a WebmasterWorld Top Contributor of All Time Top Contributors Of The Month



 
Msg#: 4621385 posted 12:05 pm on Nov 6, 2013 (gmt 0)

Heh. It's a fine line, isn't it, between matching the look of the site (good) and disguising the ad as page content (bad) :)

Google definitely knows how to identify colors. I think we all played with it when the image-matching feature was added to Image Search.

martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4621385 posted 3:37 pm on Nov 16, 2013 (gmt 0)

disguising the ad as page content


For a mind experiment, try considering AdSense ads as if they are a form of content called, Commercial Content. As part of this experiment, consider what you normally call content, let's call it Informational Content. Now you have two forms of content blocks to arrange on a web page: Informational Content and Commercial Content.

Ok, continuing this thought experiment, thinking in terms of content blocks irregardless of the kind of content, just as content blocks, what is the best way to arrange these content blocks?

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