homepage Welcome to WebmasterWorld Guest from 54.161.246.212
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Google / Google AdSense
Forum Library, Charter, Moderators: incrediBILL & jatar k & martinibuster

Google AdSense Forum

    
Significant drop in CTR on text ads this month
avalon37

5+ Year Member



 
Msg#: 4619036 posted 2:23 pm on Oct 25, 2013 (gmt 0)

Anyone else seeing this? CTR on text ads has been pretty steady the last couple of months, but October has seen a text ad CTR decline of over 25%. Pretty much every day this month has been consistently down the 25% CTR. Guess it's all the new ads text formats Google has been testing. Anyone else seeing a significant text ad CTR dip?

 

hannamyluv

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4619036 posted 2:52 pm on Oct 25, 2013 (gmt 0)

I did. But during a cross browser test for other changes on the site, we had found that a version of AdSense we were testing was causing the JS on the site to fail catastrophically in a few browsers.

Once we changed the AdSense code, CTR (and EPM) returned to normal.

It may or not be the case with your site, but worth a running it through a cross browser tester (for both PC and mobile) to see if this may be an issue on your site.

matbennett

5+ Year Member



 
Msg#: 4619036 posted 2:55 pm on Oct 25, 2013 (gmt 0)

Across my accounts I am either seeing CTRs roughly the same, or in some cases noticeably up. Nothing noticeably down (touch wood).

deanw

10+ Year Member



 
Msg#: 4619036 posted 7:52 pm on Nov 7, 2013 (gmt 0)

I too have seen more than a 50% CTR drop since October 27th. When I dig a little deeper I can see that the CTR drop is only with my Desktop platform. High end mobile and Tablets are performing as normal.

Could this be a JS issue as well?

indyank

WebmasterWorld Senior Member



 
Msg#: 4619036 posted 3:04 am on Nov 8, 2013 (gmt 0)

@hannamyluv What is this JS issue that you are talking about?Can you pls. give more information...

1) Which version of AdSense was causing this?
2) What do you mean by version?
3) Which JS (is it the adsense code?) was falling and on what browsers?
4) What changes you did to bring it back to normal?

greatstart

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4619036 posted 7:19 pm on Nov 8, 2013 (gmt 0)

My CTR is nearly half of what it was one year ago. I do not like these new ad formats. I wish they would go back to what they used to use that worked. Don't mess with something that ain't broke!

indyank

WebmasterWorld Senior Member



 
Msg#: 4619036 posted 7:10 am on Nov 10, 2013 (gmt 0)

For text ads,they seem to be experimenting with underlines removed for titles and that I guess is playing havoc.But their SERPS and premium publishers continue to retain the old text ad format!

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdSense
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved