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I Took AdSense Advice - VERY Poor Results
Infernal Knob-Tweaking Will Do You In
Sally Stitts




msg:4617099
 4:23 pm on Oct 16, 2013 (gmt 0)

It seems like forever that AdSense has been hammering me to
1. change to a "preferred" ad format, and
2. enable text AND image ads.

At the beginning of the month, I did just that.
1. I replaced all my 250x250s with 300x250s, and
2. I enabled image ads.

The result? Worst month of the year.
What they don't tell you is that they may reduce your traffic to a fraction of what it was earlier in the year.

In January, February and March, I had achieved record earnings ($xx,xxx per month). All with 250x250s and NO IMAGE ads.

I am now making 1/2 of what I made in the first quarter.
Why? I was getting over 1 million impressions per month from Google.
Now, I am getting less than half of that.

So, the next time you think about complying with AdSense "suggestions", don't expect it to work any wonders for you.

The unpredictability of AdSense is its greatest detriment. On a whim, you can become dogmeat. Even if you are acquiring new, unsolicited links at the rate of 1,000 per week. Doesn't matter. You still can be "dialed out".

It was good while it lasted.
But as far as 12 hours a day, 7 days a week - fugitaboutit.
I am done with the furious dedication. It is no longer worth it. Your "partnership" status can be denigrated in an instant.

[edited by: Sally_Stitts at 4:32 pm (utc) on Oct 16, 2013]

 

mromero




msg:4617101
 4:31 pm on Oct 16, 2013 (gmt 0)

What is preventing you from reverting to the previous layout and regaining the 1 million impressions?

Sally Stitts




msg:4617102
 4:33 pm on Oct 16, 2013 (gmt 0)

I don't believe that the layout had anything to do with the traffic.
My "improvements" didn't improve anything.

The algo selected me for devaluation. I don't think it had anything to do with "ad formats" or "image enabling".

[edited by: Sally_Stitts at 4:39 pm (utc) on Oct 16, 2013]

londrum




msg:4617105
 4:38 pm on Oct 16, 2013 (gmt 0)

i don't think it had anything to do with it. if you had told us that you added some more ads to the page, on top of the ones you already had, then maybe i would agree that it was the ads, but just changing the format of existing ads? hmmm. that might account for a drop in earnings, but not a drop in traffic.

ember




msg:4617108
 4:44 pm on Oct 16, 2013 (gmt 0)

I don't think any savvy adsenser really thinks of himself as a Google partner. Google is in charge. Always has been and always will be if this what you do for a living.

Sally Stitts




msg:4617125
 6:02 pm on Oct 16, 2013 (gmt 0)

I don't think any savvy adsenser really thinks of himself as a Google partner. Google is in charge. Always has been and always will be if this what you do for a living.


Absolutely.

I placed a little too much trust in them.
Now, I trust them to screw me.
Same as their trust in me.

You get back what you give.

breeks




msg:4617139
 6:31 pm on Oct 16, 2013 (gmt 0)

More traffic does not mean more $ with AdSense these days. My traffic is up 30% over last year but Adsense revenue is down 20%.

They keep messing with ad styles for publisher but the Search Results ads look the same as always because that's what's works best.

Sally Stitts




msg:4617166
 7:45 pm on Oct 16, 2013 (gmt 0)

One result of my changes really sticks out.

My CTR for mobile dropped like a rock, by switching from the 250x250, to the 300x250.

EPC for mobile also went down, in sympathy. (No, it is NOT CPC. It is EPC, when speaking of AdSense. AdSense still INSISTS upon calling EPC CPC, when that is clearly incorrect. That drives me nuts.)

ember




msg:4617174
 8:11 pm on Oct 16, 2013 (gmt 0)

It is EPC, when speaking of AdSense


Yes! Thank you. Calling it cpc drives me crazy, too.

greatstart




msg:4617252
 4:31 am on Oct 17, 2013 (gmt 0)

Same here, Sally. I need to go back to text only ads. My CTR went down by 50% for switching to images and text ads, which G has always suggested. I really don't trust them anymore, and in two months if things don't improve, I will be leaving AdSense.

breeks




msg:4617598
 4:41 am on Oct 18, 2013 (gmt 0)

Anything that Google suggests is always best for Google. They want you to show text/image because they have a lot of image inventory, not to make you more money.

littlecubpanda




msg:4617646
 11:11 am on Oct 18, 2013 (gmt 0)

Maybe I should swtich to 250x250 from the 336x300 (or whatever it is, the biggest square ad).

Hmm.

I mainly use the big vertical ads -- 200x600 or whatever -- for some reason it works, kinda, but 250x250 might be a good idea.

All text.

I'd NEVER use image or text/image.

explorador




msg:4617678
 2:23 pm on Oct 18, 2013 (gmt 0)

Sally: The result? Worst month of the year.

Well G doesn't give too much of good advice, it's almost pure bots lately and I mean for years. I wouldn't bet on G advice but anyway this has been a terrible month for many who didn't even make any changes.

breeks




msg:4617686
 3:27 pm on Oct 18, 2013 (gmt 0)

I have a meeting next tuesday with a publisher optimization specialist at Google's Venice Beach office.

Will see what they have to say, chances are its the same old stuff, more ads on page, opt in to images, use large ad blocks.

Will report back if there is any new advice.

IanCP




msg:4617812
 2:41 am on Oct 19, 2013 (gmt 0)

Will report back if there is any new advice

We continue to live in hope!

loner




msg:4618289
 5:40 am on Oct 22, 2013 (gmt 0)

Goo advice is as reliable as a fortune cookie. Do what you do as if you didn't have ADSense at all, and use your judgement. If it works, don't fix it.

Clarence




msg:4618990
 10:55 am on Oct 25, 2013 (gmt 0)

You Ad size changes had nothing to do with you Traffic.

What there a Drop in RPM?

You were probably penalized around the time you made the change.

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