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Successful mobile orientated adsense strategies

10+ Year Member

Msg#: 4604755 posted 2:16 am on Aug 25, 2013 (gmt 0)

Does anyone have any firm successful mobile strategies?

I have recently launched adsense responsive ads on my site but with only moderately successful results. The hard truth is is that mobile now forms anywhere from 40 to 60% of my website traffic daily having increased hugely from only a year ago and I feel my adsense setup is still "behind the times". I am now only finally sorting out the mobile-viewability of my sites. My mobile and tablet RPMs are good (well, usually) but mobile performs usually well under a third of the performance of tablet and desktop. If it is possible to bring this performance up to tablet and desktop performance then I am losing a huge amount of money daily in opportunity cost.

Any tips and experiences are greatly received,



Msg#: 4604755 posted 4:36 pm on Aug 25, 2013 (gmt 0)

You might be losing money with mobile but look at it from another view. If your mobile users like your content and share it then there's a good chance you'll get some more desktop and tablet views. So, where I'm going with this is while it's important to try to achieve maximum revenue from mobile also consider making it easy for those users to share your content.


Msg#: 4604755 posted 12:18 am on Aug 26, 2013 (gmt 0)

I did testing with two of my sites, 1. I sticked ads in their face as the first page load, I want to see how users reacted to it. (not good), as it turned away my visitors. 2. Place ads next to areas that you know visitors will click or navigate your site. The ads is way at the bottom of content when viewed within mobile.

2 works alot better. But this may only work if you keep your visitors on your site long enough. And that you know where your visitors go to navigate.

The key is to have both the elements and ads displayed on the same screen. And it's not easy on a mobile resolution.

If visitors have to scroll, they will scroll away from the ads.

You will have to be creative and figure out a placement that works for you.

Although I do think what you see is normal. Mobile RPM is lowered than tab and desktop.

After checking my own stats, my mobile RPM is about 40% of tab and desktop. So if your RPM is well under 30%, you may have some room to optimize.

I would like to hear how other ppl's RPM for mobile is relative to their tab and desktop traffic. (Maybe I am not optimized myself neither?)


10+ Year Member

Msg#: 4604755 posted 4:39 pm on Aug 26, 2013 (gmt 0)

I have been toying with the nuclear option of going from 2 adsense ads per page to 3 and significantly increasing their size even at the expense of above the fold content. The truth is if I can't swing round this poor rpm and or the migration from desktop to mobile then I might have to abandon concentrating my efforts on this particular site.

Does anyone have success stories with mobile adsense and reduction of page load times? Might be another route to pursue although I've already spent days trying to optimise for mobile with really no noticable difference in ad performance.


WebmasterWorld Senior Member 5+ Year Member

Msg#: 4604755 posted 5:05 pm on Aug 26, 2013 (gmt 0)

Adsense strategies? not really, I changed some slot placements, color, nothing that I would consider "strategy" but I've been focusing on the sites in general in the sense of: better user experience, and that implies considering the screen sizes and ad placements. I'm staying away from designs that only show the ad at the first tablet-smartphone-screen-scroll.

There were two "study" cases posted here that G featured on their page. I found a common thing on them and posted about it: no ads until you reached the third page.

Does anyone have success stories with mobile adsense and reduction of page load times? Might be another route to pursue although I've already spent days trying to optimise for mobile with really no noticable difference in ad performance.

I have a desktop version of my sites optimized for speed and diff levels of cache enabled, but that's not what I show to my mobile readers.

I have another "mobile optimized" version that I show to tablet and smartphone users, that version is responsive to diff screen sizes. Why not doing that with my desktop version? because in my case (and many others) the media queries only target resolution. There are things mobile users won't see, use or need, really, and we can skip that data.

There are sites with good responsive designs but hey, take a look at their css files... more KB than the page!, doesn't make sense. Sure you can achieve this in one CSS file from start if you put on some hard work. Anyway I'm using two versions and the server shows the right one for the user, I'm happy, they are happy, sites are fast.

The thing on responsive design is: doesn't depend only on media queries or how the site looks, deeply you have to take care on how much data is downloaded and how many http connections you need. My sites are fast on a tablet with the desktop design and FASTER with the mobile design.

My 10 cents.

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