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Help! My August CTR is 0.15% with 70,000 page views! Sound right?
CTR Page Views

 10:47 pm on Aug 13, 2013 (gmt 0)

Help! My August CTR is 0.15% with 70,000 page views! Sound right?



 10:51 pm on Aug 13, 2013 (gmt 0)

(Dunno if you care, but AdSense TOS says not to disclose your CTR)

Could be right. Depends on a lot of factors, like your topic, the quality of your site, the quality of your traffic, the relevance of your ads to your users, settings, ad placements, blend, etc etc etc. If you're new to AdSense and you want to get more out of it, you need to start testing things and digging into your Analytics.


 11:06 pm on Aug 13, 2013 (gmt 0)

Perfectly normal.


 1:41 am on Aug 14, 2013 (gmt 0)

Why does Adsense not want us to talk about CTR? Afraid of lawsuits?


 1:59 am on Aug 14, 2013 (gmt 0)

Why does Adsense not want us to talk about CTR? Afraid of lawsuits?

Try asking yourself (immediately after you pull the trigger) why it's not a good idea to play Russian Roulette. It's a valid question but you might find that your timing's a bit off.


 1:36 pm on Aug 14, 2013 (gmt 0)

Perfectly normal for a site which has a normal CTR of 0.15%.


 5:42 pm on Aug 14, 2013 (gmt 0)

Perfectly normal for a site which has a normal CTR of 0.15%.

Finally, a perfectly reasonable definition of "normal." ;)


 6:47 pm on Aug 15, 2013 (gmt 0)

you can talk about ctr if big g doesn't know your sites ;)

one of my sites has ~0.20% ctr with 200-300k monthly impressions and i can't do anything about it, and i've tried every color combination, ad size, position...

it was better with 100k impressions, more traffic and they cut your ctr, it's crazy, double traffic does not equal double earnings, like there's limit how much can you earn from one site and you cannot go higher even with 2..3..4 times more traffic :)


 8:37 pm on Aug 15, 2013 (gmt 0)

I can.

Does your site target people in some part of a buying cycle? The sites that do that are the ones that do well with AdSense. If you have a forum, or news site, or game site - well you might get clicks, but people aren't coming there to buy something, so their clicking activity may be kind of scattershot - no matter how much traffic you get.


 4:17 am on Aug 16, 2013 (gmt 0)

Probably only Google knows why talking about your numbers is forbidden. I suspect it is because they don't want us comparing and getting all up in arms and creating noise. Kind of like why it is usually against policy to tell a co-worker how much you make. Pretty soon it becomes a nightmare for the boss. Also, they don't want us to compare experiences and possibly learn how to "game" the system.

My experience is limited, but I think it's safe to say that 0.15% CTR can be a minimal baseline with room for improvement (obviously, if you make basic, wrong decisions, the CTR could be *much* lower). In other words, my perception is that many sites have to settle for 0.15% but most are able to achieve a greater rate. Google apparently has to use guesswork to determine what is and what isn't a "valid click", so whatever mysterious factors go into that calculation will greatly affect your CTR, and are subject to change on a whim.

HowYesNo: I've noticed a similar pattern, but it's hard to tell if that is because the times when revenue doesn't follow expected behavior stand out more (for short term fluctuations) or if there are invisible changes affecting long term flucuations (ie, maybe doubling your traffic happened when some other factor was working to diminish your revenue and they canceled each other out.) Also, one possible consideration is that the pool of advertising dollars may not expand as your traffic increased, especially if targeting is utilized (advertisers bid on your channels). There may be other explanations? I wish I knew more how advertising dollars are divied up between our slots.


 12:31 pm on Oct 25, 2013 (gmt 0)

You can talk about your CTR!

Netmeg: This isn't the first (or second or third) time i seen you warn about a false Google TOS violation.

You can state your CTR, just in not conjunction with other data that would be harmful to Google Advertisers or Google proprietary Data because of it CPC algorithm.

You can mention how much you earn (daily or monthly), Your CTR, and even you CPM (RPM)! You just can't go around saying your "Pay per Click" or Average Pay per click.

Also if you don't mention "YOUR SITE" (which is not allow on this forum), you can say what every you want!

And for the OP: your CTR is low because you ad placement is bad or you traffic isn't very targeted or you traffic is suffering from Ad blindness.

I have sites with a 8.25% CTR and another site with a 0.20% CTR.

One site is for a highly profitable niche, the other is a member site.


 2:50 pm on Oct 25, 2013 (gmt 0)

9. Confidentiality

You agree not to disclose Google Confidential Information without our prior written consent. "Google Confidential Information" includes: (a) all Google software, technology and documentation relating to the Services; (b) click-through rates or other statistics relating to Property performance as pertaining to the Services; (c) the existence of, and information about, beta features in a Service; and (d) any other information made available by Google that is marked confidential or would normally be considered confidential under the circumstances in which it is presented. Google Confidential Information does not include information that you already knew prior to your use of the Services, that becomes public through no fault of yours, that was independently developed by you, or that was lawfully given to you by a third party. Notwithstanding this Section 9, you may accurately disclose the amount of Google’s gross payments resulting from your use of the Services.


You interpret your way, and I'll interpret my way.


 3:34 pm on Oct 25, 2013 (gmt 0)

a) Google Software, technology and "documentation" relative to service;

You're violating the TOS now disclosing the "documentation" relative to Service. LOL

Your paranoia for TOS violations is laughable.

OP: Good luck with increasing you CTR. a normal CTR is around 2%.


 3:38 pm on Oct 25, 2013 (gmt 0)

There's also no such thing as a "normal" CTR.

Geez, the misinformation never ends.


 2:13 am on Oct 27, 2013 (gmt 0)

a normal CTR is around 2%

Where did you get that? CTR depends on a myriad of factors, including niche, type of traffic, targeting of ads, page design and more. It is different for everyone.


 2:39 am on Oct 27, 2013 (gmt 0)

Your paranoia for TOS violations is laughable.
These stories typically end with one of those "I don't understand why Google kicked me out of AdSense" posts.

netmeg's right (as usual) on two counts... no such thing as "normal" CTR and about the TOS

I personally cannot stand misinformation...


 4:30 pm on Oct 27, 2013 (gmt 0)

0.15% seems low even with the way AdSense is working theses days.

Keep testing layouts and ad position until you find what works best for your site.

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